Performance Marketing Specialist – Meta Ads

Pepmedia; Mumbai; On-site; INR 335,000 - 446,000; Full time

Job summary

Pepmedia is seeking a Performance Marketing Specialist with hands-on Meta Ads experience to join our Mumbai team. You will manage end-to-end campaigns, from planning to optimization and reporting, ensuring high-quality leads and conversions.

You will conduct audience research, build retargeting and lookalike audiences, and collaborate with the creatives to craft high-performing ads. Strong analytical skills and independent campaign management are essential.

Qualifications

• 2+ years hands-on experience with Meta Ads (Facebook & Instagram).
• Proficient in planning, setting up, optimizing campaigns and reporting.
• Knowledge of audience research, targeting, retargeting and lookalike audiences.
• Ability to analyse data and improve campaign performance.
• Understanding of pixel/conversion tracking is a plus.

Responsibilities

• Plan, execute and manage Facebook & Instagram ad campaigns.
• Set up Lead Gen, Traffic, Engagement, Sales and Conversions campaigns.
• Research audiences and develop targeting, retargeting and lookalike segments.
• Manage budgets and optimize for CPL, CPA, CTR, conversions.
• Analyse performance and identify optimization opportunities.
• Conduct A/B tests on creatives, audiences, copy and structure.
• Collaborate with creative team to produce high-performing ads.
• Monitor lead quality and improve quantity and quality.
• Prepare performance reports with actionable insights.
• Stay updated on Meta Ads policies and trends.
• Handle multiple client campaigns with timely execution.

Skills

Meta Ads

Audience targeting

Campaign management

A/B testing

Analytics

Tools

Meta Ads Manager

Job description

Performance Marketing Specialist - Meta Ads

Experience: 2+ years

Salary: ₹30,000-₹40,000 per month + performance incentives (will be discussed separately)

Employment Type: Full-time

We are looking for a Performance Marketing Specialist with strong hands-on experience in Meta Ads (Facebook & Instagram) to join our team.

The ideal candidate should be comfortable taking ownership of campaigns- from planning and audience research to campaign setup, optimization, reporting, and performance improvement.

What You'll Be Doing

• Plan, execute and manage Facebook & Instagram advertising campaigns.
• Set up Lead Generation, Traffic, Engagement, Sales and Conversion campaigns.
• Conduct audience research and develop targeting, retargeting and lookalike audiences.
• Manage campaign budgets and optimize campaigns for CPL, CPA, CTR and conversions.
• Analyse campaign performance and identify areas for improvement.
• Conduct A/B testing of creatives, audiences, copy and campaign structures.
• Work closely with the creative/content team to develop high-performing ad creatives.
• Monitor lead quality and work towards improving both quantity and quality of leads.
• Prepare campaign performance reports and provide actionable insights.
• Stay updated with Meta Ads updates, policies and performance marketing trends.
• Manage multiple client campaigns and ensure timely execution.

What We're Looking For

• Minimum 2 years of hands-on experience in Meta Ads.
• Strong knowledge of Meta Ads Manager.
• Experience managing lead generation and conversion campaigns.
• Good understanding of audience targeting, retargeting and campaign optimization.
• Ability to analyse campaign data and make data-driven decisions.
• Understanding of Meta Pixel, Events Manager and conversion tracking is a plus.
• Strong analytical and problem-solving skills.
• Good communication and coordination skills.
• Ability to independently manage multiple campaigns.

What We Value -

We are not looking for someone who simply boosts posts.

We want someone who understands campaign strategy, can read the numbers, identify what is working and what isn't, test different approaches, and take ownership of improving campaign performance.

Google Ads experience will be an added advantage.

Salary -

• ₹30,000-₹40,000 per month + performance-based incentives, depending on experience, technical expertise and campaign-handling ability.