Performance Marketing - Google & META Ads | Tardeo, Mumbai

iMz Media Solutions; Mumbai; On-site; INR 450,000 - 900,000; Full time

Job summary

iMz Media Solutions in Mumbai seeks a Performance Marketing Executive to manage Google Ads and Meta Ads for multiple clients, driving ROAS through data-driven optimization.

You will conduct A/B testing, monitor budgets, and prepare regular reports, collaborating with creative, SEO, and client servicing teams to boost campaign performance. 2–6 years agency experience preferred; hands-on with GA4, GTM, Pixel, CAPI, Looker Studio; strong analytical and communication skills are essential.

Qualifications

• 2–6 years of agency experience in Google Ads and/or Meta Ads.
• Solid understanding of performance marketing for D2C and B2B brands.
• Hands-on experience with GA4, GTM, Meta Pixel, Conversion API, and Looker Studio.
• Strong analytical, communication, and client management skills.
• Google Ads certifications are preferred.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, PMax, Shopping, Display, YouTube, Demand Gen) and Meta Ads (Facebook & Instagram).
• Drive performance against ROAS, CPA, CPL, Revenue, CTR, and Conversion Rate targets.
• Manage prospecting, retargeting, and retention campaigns.
• Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies.
• Monitor and optimize campaign budgets, audience targeting, and ad performance.
• Ensure accurate tracking using GA4, GTM, Meta Pixel, CAPI, and Google Merchant Center.
• Prepare weekly/monthly performance reports and participate in client meetings.
• Collaborate with Creative, SEO, and Client Servicing teams to improve campaign performance.

Skills

Performance marketing

A/B testing

Analytical skills

Reporting

Client communications

Tools

Google Ads

Meta Ads

GA4

GTM

Meta Pixel

CAPI

Looker Studio

Google Merchant Center

Job description

Performance Marketing Executive (Google Ads & Meta Ads)

We're looking for a Performance Marketing Executive with hands-on experience managing both Google Ads and Meta Ads in a digital marketing agency. You'll independently manage multiple client accounts, optimize campaigns across the full funnel, and drive measurable business outcomes through data-driven decisions.

Role & responsibilities

• Plan, execute, and optimize campaigns across Google Ads (Search, PMax, Shopping, Display, YouTube, Demand Gen) and Meta Ads (Facebook & Instagram).
• Drive performance against ROAS, CPA, CPL, Revenue, CTR, and Conversion Rate targets.
• Manage prospecting, retargeting, and retention campaigns.
• Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies.
• Monitor and optimize campaign budgets, audience targeting, and ad performance.
• Ensure accurate tracking using GA4, GTM, Meta Pixel, CAPI, and Google Merchant Center.
• Prepare weekly/monthly performance reports and participate in client meetings.
• Collaborate with Creative, SEO, and Client Servicing teams to improve campaign performance.

Preferred candidate profile

• 2-6 years of agency experience in Google Ads and/or Meta Ads.
• Strong understanding of performance marketing for D2C and B2B brands.
• Hands-on experience with GA4, GTM, Meta Pixel, Conversion API, and Looker Studio.
• Strong analytical, communication, and client management skills.
• Google Ads certifications are preferred.