Performance Marketing & Paid Ads Specialist

SEOWebPlanet Solutions; Vadodara; On-site; INR 550,000 - 900,000; Full time

Job summary

SEOWebPlanet Solutions is seeking a Performance Marketing & Lead Generation Specialist in Vadodara to plan, execute, optimize, and scale paid campaigns across Meta, Google, LinkedIn, and other platforms. You will drive high-quality leads with strong ROI, reporting insights and recommendations to improve funnel performance.

The role requires 2+ years of agency experience, strong analytics, and the ability to manage large budgets while collaborating with creative, development, and SEO teams to

Qualifications

• 2+ years of experience in performance marketing and lead generation.
• Agency experience is preferred for handling multi-channel campaigns.

Responsibilities

• Plan, manage, and optimize paid campaigns across Meta, Google, LinkedIn, and other platforms.
• Monitor CPL, CPC, CPM, ROAS and optimize for better performance.
• Lead quality analysis and strategy adjustments as needed.
• Coordinate with designers and developers for landing page optimization and tracking setup.
• Prepare daily, weekly, and monthly performance reports.

Skills

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Pixels

Lead generation

Campaign optimization

Analytics

Communication

Tools

Google Ads

GA4

Google Tag Manager

Meta Pixel

Job description

Job Type Full-Time (Work from Office preferred)

Department: Digital Marketing
Location: Vadodara / Remote
Experience: 2+ Years (Agency experience preferred)
Employment Type: Full-Time (Work from Office preferred)

Job Overview

We are looking for a highly skilled Performance Marketing & Lead Generation Specialist in Vadodara who can plan, execute, optimize, and scale paid advertising campaigns across Meta, Google, LinkedIn, and other platforms. The candidate should be result-oriented, analytical, and capable of driving high-quality leads with optimal ROI.

Key Responsibilities

Meta (Facebook & Instagram) Ads

• Plan, create, manage, and optimize campaigns for:
  • Brand Awareness
  • Traffic
  • Lead Generation
  • Engagement (Likes, Followers)
  • E-commerce / Shopping Ads
  • Retargeting & Lookalike Audiences
• Pixel setup, conversion API, domain verification, event tracking & lead quality tracking.
• Creative testing, audience testing, and budget scaling strategies.
• Coordinate with Meta Support to resolve account, billing, disapproval, or tracking issues.
• Troubleshoot errors related to pixels, catalogs, events, and ad delivery.
• Monitor CPL, CPC, CPM, ROAS and continuously optimize for better performance.
• Lead quality analysis and strategy rework when required.

Google Ads

• Setup, manage, and optimize:
  • Google Search Ads
  • Google Display Network
  • Google Shopping Ads
  • YouTube Ads
  • Mobile App Install & App Engagement Ads
• Keyword research, search intent mapping, ad copy optimization.
• Conversion tracking via Google Tag Manager, GA4, and Google Ads.
• Improve Quality Score through:
  • Landing page optimization coordination
  • Ad relevance
  • CTR improvement strategies
• Reduce CPC & improve conversion rate.
• Audience targeting, remarketing, and performance scaling.

LinkedIn Ads & Other Platforms

• B2B lead generation campaigns (Lead Forms, Website Conversion, Message Ads).
• Manage ads on other platforms as required (Twitter/X, Pinterest, Quora, etc.).
• Media planning and monthly budget allocation.
• Funnel strategy planning with clear cost-per-lead targets.
• A/B testing of creatives, landing pages, offers, and audiences.
• Continuous performance optimization to reduce CPL, CPC, CPM and increase ROAS.
• Lead tracking, CRM integration understanding, and lead quality improvement.
• Work closely with:
  • Clients for requirement gathering & reporting
  • Graphic Designers for ad creatives
  • Developers for landing page optimization & tracking setup
  • SEO & Content teams for integrated funnel strategy
• Suggest improvements in landing page UI/UX, copy, forms, and speed to boost conversion rate.

Reporting & Analysis

• Daily, weekly, and monthly performance reporting.
• Insight generation and action-based optimization plans.
• Competitor ad analysis and industry benchmarking.

Required Skills

• Strong hands-on experience with:
  • Meta Ads Manager
  • Google Ads & Google Analytics 4
  • Google Tag Manager
  • Conversion Tracking & Pixels
• Performance funnels
• Retargeting & Lookalikes
• Lead quality optimization
• Ability to handle large budgets and scale campaigns profitably.
• Strong analytical and problem-solving skills.
• Excellent communication & coordination ability.

Preferred Qualifications

• Agency background with multiple industry exposure (Education, Restaurant, Hospital, B2B/B2C, Healthcare, Real Estate, E-commerce, Local Services).
• Experience in app marketing and e-commerce performance marketing.
• Knowledge of automation tools, CRM integrations, and AI-based optimization.

Key Performance Indicators (KPIs)

• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality Score
• Quality Score (Google Ads)
• Scaling efficiency with stable ROI

Why Join Us?

• Opportunity to manage high-budget, multi-industry campaigns.
• Direct impact on business growth & strategy.
• Learning-driven, performance-focused environment.
• Work with a full-fledged in-house creative, development & marketing team.

Preferred time for the Interview: 11:30 to 1 OR 4 to 6

Job Location: SEOWebPlanet Solutions (Sama Area – Vadodara), Gujarat
Job Time:10 AM to 7 PM (Two Saturdays Off)
Google Map:https://g.co/kgs/prVB569
Call OR WhatsApp: [phone]