Performance Marketer – Meta & Google Ads

Conceps; Coimbatore District; On-site; INR 250,000 - 450,000; Full time

Job summary

Conceps in Coimbatore is seeking a Performance Marketer to independently plan, execute, optimise and scale paid campaigns across Meta Ads and Google Ads. You will manage lead-generation and e-commerce campaigns and build audience strategies including prospecting, retargeting and lookalike audiences.

You will work with design and content teams to develop high-performing ad creatives, set up tracking tools, monitor performance and provide actionable insights.

Qualifications

• 2–4 years of hands-on performance marketing experience.
• Strong working knowledge of Meta Ads and Google Ads.
• Ability to independently manage multiple campaigns and client accounts.
• Strong analytical and problem-solving skills.
• Experience with lead-generation and e-commerce campaigns.
• Good understanding of funnels, tracking and attribution.
• Ability to interpret performance data and take optimisation decisions.
• Good communication and reporting skills.
• Ability to collaborate with design, content and development teams.
• Agency experience will be an added advantage.

Responsibilities

• Plan and execute campaigns across Meta Ads and Google Ads
• Manage lead-generation and e-commerce campaigns
• Build audience strategies including prospecting, retargeting and lookalike audiences
• Handle Google Search, Display, Performance Max and remarketing campaigns
• Manage campaign budgets and optimise spend based on performance
• Conduct audience, competitor and keyword research
• Perform A/B testing on creatives, copy, audiences and landing pages
• Work closely with design and content teams to develop high-performing ad creatives
• Set up and monitor Meta Pixel, Conversion API, GA4 and Google Tag Manager
• Track conversions, attribution and funnel performance
• Analyse landing-page performance and recommend improvements
• Prepare weekly and monthly campaign performance reports
• Provide clear insights, learnings and recommendations for future campaigns

Skills

Performance marketing

Meta Ads

Google Ads

Analytics

A/B testing

Campaign management

Lead generation

E-commerce ads

Creativity

Tools

Meta Business Manager

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Google Search Console

Meta Pixel

Conversion API

Looker Studio

Google Sheets / Excel

Job description

Conceps is an end-to-end branding agency based in Coimbatore, helping startups and growing SMEs build stronger brands and high-performing digital experiences.

Our expertise spans branding, UI/UX, web and mobile development, and performance-driven digital marketing, bringing strategy, creativity and technology together under one roof.

About the Role

About Conceps

Conceps is an end-to-end branding agency based in Coimbatore, helping startups and growing SMEs build stronger brands and high-performing digital experiences.

Our expertise spans branding, UI/UX, web and mobile development, and performance-driven digital marketing, bringing strategy, creativity and technology together under one roof.

About the Role

We are looking for a Performance Marketer who can independently plan, execute, optimise and scale paid campaigns across Meta Ads and Google Ads.

This role is for someone who understands campaign strategy, audience targeting, ad performance, conversion tracking and analytics, and can continuously improve results based on data.

Key Responsibilities

• Plan and execute campaigns across Meta Ads and Google Ads
• Manage lead-generation and e-commerce campaigns
• Build audience strategies including prospecting, retargeting and lookalike audiences
• Handle Google Search, Display, Performance Max and remarketing campaigns
• Manage campaign budgets and optimise spend based on performance
• Conduct audience, competitor and keyword research
• Perform A/B testing on creatives, copy, audiences and landing pages
• Work closely with design and content teams to develop high-performing ad creatives
• Set up and monitor Meta Pixel, Conversion API, GA4 and Google Tag Manager
• Track conversions, attribution and funnel performance
• Analyse landing-page performance and recommend improvements
• Prepare weekly and monthly campaign performance reports
• Provide clear insights, learnings and recommendations for future campaigns

Key Metrics You Should Understand

• CTR
• CPC
• CPM
• CPL
• CPA
• CAC
• Conversion Rate
• Revenue
• ROAS
• Audience Performance
• Creative Performance
• Funnel Performance

Tools & Platforms

Hands-on experience with:

• Meta Business Manager
• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Google Search Console
• Meta Pixel
• Conversion API
• Looker Studio
• Google Sheets / Excel

Experience with Shopify, WooCommerce, CRM systems or marketing automation platforms will be an added advantage.

What We’re Looking For

• 2–4 years of hands-on performance marketing experience
• Strong working knowledge of Meta Ads and Google Ads
• Ability to independently manage multiple campaigns and client accounts
• Strong analytical and problem-solving skills
• Experience with lead-generation and e-commerce campaigns
• Good understanding of funnels, tracking and attribution
• Ability to interpret performance data and take optimisation decisions
• Good communication and reporting skills
• Ability to collaborate with design, content and development teams
• Agency experience will be an added advantage

What We Expect

We are looking for someone who can go beyond launching ads and take ownership of campaign performance.

You should be able to answer:

• Which campaign is performing best and why?
• Where are we wasting budget?
• Which audience is converting better?
• Which creative should be scaled?
• How can we reduce CPL or CPA?
• How can we improve conversion rate and ROAS?
• What should we test next?

Location: Coimbatore

Experience: 2–4 Years

Employment Type: Full-time

Remuneration: ₹2.5 LPA – ₹4.5 LPA