Meta Ads Manager

Vencapt Business Ventures; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

Vencapt Business Ventures in Pune is seeking a results-driven Performance Marketing Executive to manage and optimize paid campaigns across Google Ads and Meta platforms. The role covers campaign planning, audience targeting, daily optimization, budget management, landing page testing and driving customer acquisition.

Ideal candidates will have hands-on experience with Google Ads, Meta Ads and Google Analytics, and a proactive mindset to test new ideas and improve performance aligned with

Qualifications

• Hands-on experience with Google Ads, Meta Ads and Google Analytics.
• Ability to plan, optimize and report on paid campaigns across platforms.
• Familiarity with landing page testing and conversion-focused optimization.

Responsibilities

• Plan, launch and manage paid campaigns across Meta and Google platforms.
• Monitor daily performance, optimise budgets, bids, creatives and targeting.
• Analyse campaign data and prepare regular performance reports.
• Develop high-performing ad creatives, ad copy and landing pages.
• Build landing pages, waitlist pages, and promo pages with clear hero sections.
• Stay updated with platform changes and best practices in performance marketing.
• Implement and evaluate A/B tests for ads, audiences, landing pages and structures.
• Demonstrate ability to align marketing performance with business goals.

Skills

Paid Marketing

Google Ads

Paid Advertising Campaigns

Meta Ads

Performance Marketing

Campaign Planning

Audience Targeting

Budget Management

Landing Page Testing

A/B Testing

Analytics

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Must-have Skills:

Paid Marketing, Google Ads, Paid Advertising Campaigns, Meta Ads,

Performance Marketing

About the Role

We are looking for a result-driven Performance Marketing Executive to manage and optimize paid marketing campaigns across Meta (Facebook & Instagram) and Google Ads. The candidate will be responsible for campaign planning, audience targeting, daily optimization, budget management, landing page testing and driving customer acquisition and overall campaign performance.

Key Responsibilities

• Plan, launch and manage paid campaigns across Meta and Google platforms.
• Monitor daily campaign performance and optimise budgets, bids, creatives and audience targeting.
• Analyse campaign data and prepare regular performance reports.
• Develop high-performing ad creatives, ad copy and landing pages.
• Build landing pages, waitlist pages, and promo pages with clear hero

sections, CTAs, and conversion-focused layouts.

• Stay updated with platform changes, industry trends and performance marketing best practices.
• Implement and evaluate A/B tests for ads, audiences, landing pages, and campaign structures.
• Strong understanding of performance marketing, digital advertising and paid media best practices.
• Hands-on experience with Google Ads, Meta Ads and Google Analytics
• Ability to make strategic decisions that align marketing performance with broader business goals.
• Proactive mindset with a willingness to test, learn and implement new ideas to drive business growth.