Performance Marketing Specialist (Meta Ads)

Winacle Network; Bhopal; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading marketing firm in India is seeking a Performance Marketing Specialist skilled in managing and optimizing paid campaigns on Meta Ads and Google Ads. This role involves planning, executing, and analyzing campaigns to drive leads and conversions. The ideal candidate should have hands-on experience with tools like Google Analytics and a solid understanding of performance marketing metrics. Strong communication skills are essential for reporting insights and collaborating with creative teams.

Qualifications

• Proven experience in managing campaigns on Meta Ads and Google Ads.
• Strong understanding of performance marketing metrics and analysis.
• Good communication and reporting skills.
• Ability to analyze data and optimize campaigns accordingly.
• Good communication and reporting skills.
• Basic landing page optimization knowledge is a plus.

Responsibilities

• Plan and manage ad campaigns on Meta Ads and Google Ads.
• Optimize campaigns based on performance metrics.
• A/B test creatives and landing pages.
• Monitor daily ad performance and make data-driven adjustments.
• A/B test creatives, ad copies, and landing pages.
• Track conversions using tools like Google Analytics, Meta Pixel, and Tag Manager.
• Generate performance reports and present insights.
• Collaborate with creative and content teams for ad creatives.
• Stay updated with latest trends, tools, and platform updates.

Skills

Performance marketing

Meta Ads Manager

Google Ads

Google Analytics

Data analysis

Communication skills

Tools

Google Tag Manager

Meta Pixel

Google Analytics

Google Tag Manager

Job description

We are looking for a results-driven Performance Marketing Specialist who is skilled in managing and optimizing paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience in campaign strategy, execution, and performance analysis to drive leads, conversions, and ROI.

Responsibilities

• Plan, create, and manage ad campaigns on Meta Ads and Google Ads platforms
• Conduct keyword research, audience targeting, and competitor analysis
• Optimize campaigns for performance (CTR, CPC, CPA, ROAS)
• Monitor daily ad performance and make data-driven adjustments
• A/B test creatives, ad copies, and landing pages
• Track conversions using tools like Google Analytics, Meta Pixel, and Tag Manager
• Generate performance reports and present insights
• Collaborate with creative and content teams for ad creatives
• Stay updated with latest trends, tools, and platform updates.

Requirements

• Proven experience in Meta Ads Manager and Google Ads
• Strong understanding of performance marketing metrics
• Experience with Google Analytics and Google Tag Manager
• Ability to analyze data and optimize campaigns accordingly
• Good communication and reporting skills
• Basic knowledge of landing page optimization is a plus