Meta ads Specialist

Sanco India Edu Solutions Pvt Ltd; Areekode; On-site; INR 450,000 - 650,000; Full time

Job summary

Interval Personalised Learning Platform is seeking a results-driven Performance Marketing Executive to plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, and other platforms, with a strong focus on lead generation and revenue growth.

You will monitor performance, conduct audience and market research, manage budgets, implement tracking with GA4 and Meta Pixel, run A/B tests, and collaborate with designers and sales to improve ROAS and lower CPL,

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3+ years of experience in Performance Marketing or Digital Marketing.
• Proven track record of managing successful paid advertising campaigns.
• Certifications in Google Ads or Meta Blueprint beneficial.

Responsibilities

• Plan, launch, and manage paid campaigns on Meta, Google Ads, LinkedIn, and other platforms.
• Monitor and optimize campaigns to achieve lead generation and revenue targets.
• Conduct audience research, competitor analysis, and market research to identify growth opportunities.
• Manage advertising budgets and ensure efficient spend.
• Track, analyze, and report campaign performance using GA4, GTM, and Meta Business Manager.
• Perform A/B testing on creatives, copy, landing pages, and audiences.
• Collaborate with designers, content creators, and sales teams to improve effectiveness.
• Implement conversion tracking, Pixel, and other analytics tools.
• Stay updated with digital marketing trends and best practices.
• Prepare weekly/monthly performance reports with actionable insights.
• Achieve monthly lead generation targets and ROAS improvements.

Skills

Meta Ads Manager

Google Ads

GA4

Meta Pixel

Lead Generation

A/B Testing

Audience Targeting

Data Analysis

Excel/Sheets

Budget Management

Communication & Problem-Solving

Education

Bachelor's degree in Marketing/Business/related field

Tools

GA4

Meta Pixel

Conversion API

Google Tag Manager

Job description

Interval Personalised Learning Platform | Full time

Job Description – Performance Marketing Executive

Position Overview

We are seeking a results-driven Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands‑on experience in paid media, lead generation, campaign optimization, and data analysis, with a strong focus on achieving business growth and maximizing return on investment (ROI).

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other relevant platforms.
• Monitor and optimize campaign performance to achieve lead generation and revenue targets.
• Conduct audience research, competitor analysis, and market research to identify growth opportunities.
• Manage advertising budgets and ensure efficient allocation of spend.
• Track, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Collaborate with designers, content creators, and sales teams to improve campaign effectiveness.
• Implement conversion tracking, Meta Pixel, and other analytics tools.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Prepare weekly and monthly performance reports with actionable insights.
• Achieve monthly lead generation targets.
• Improve Return on Ad Spend (ROAS).
• Reduce Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
• Increase conversion rates and campaign efficiency.
• Ensure accurate tracking and reporting of campaign performance.
• Contribute to overall business growth through data-driven marketing initiatives.

Required Skills

• Meta Ads Manager
• Google Ads (Search, Display, YouTube, Performance Max)
• Google Analytics 4 (GA4)
• Meta Pixel & Conversion API
• Lead Generation & Conversion Optimization
• A/B Testing
• Audience Targeting & Segmentation
• Data Analysis & Reporting
• Excel / Google Sheets
• Budget Management
• Strong Communication & Problem-Solving Skills

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–3+ years of experience in Performance Marketing or Digital Marketing.
• Proven track record of managing successful paid advertising campaigns.
• Relevant certifications in Google Ads or Meta Blueprint will be an added advantage.