Paid Media Expert

SpreadMe Digital Pvt Ltd; Gandhinagar; On-site; INR 600,000 - 800,000; Full time

Job summary

SpreadMe Digital Pvt Ltd is seeking a skilled Google & Meta Ads Expert in Gandhinagar, India. The ideal candidate should manage and optimize advertising campaigns across Google and Meta platforms such as Facebook and Instagram. Responsibilities include monitoring performance, conducting keyword research, and managing ad creatives for improved ROI. A strong understanding of conversion tracking tools like Google Analytics and the ability to handle multiple budgets are essential for success in this role.

Qualifications

• Proven experience with Google Ads and Meta Ads campaigns.
• Strong understanding of campaign optimization techniques.
• Ability to manage multiple ad budgets efficiently.

Responsibilities

• Create and optimize Google Ads campaigns across formats.
• Handle Meta Ads campaigns on Facebook and Instagram.
• Perform keyword research and audience targeting effectively.
• Monitor campaign performance and generate performance reports.
• Optimize campaigns to improve ROI and conversions.

Skills

Google Ads Management

Meta Ads Management

Campaign Optimization

Analytical Skills

Communication Skills

Multi-campaign Management

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

Job description

We are looking for a skilled and result-oriented Google & Meta Ads Expert to join our team. The ideal candidate should have hands-on experience in planning, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

Responsibilities

• Create, manage, and optimize Google Ads campaigns (Search, Display, & Performance Max)
• Handle Meta Ads campaigns
• Perform keyword research, audience targeting, and competitor analysis
• Monitor campaign performance and generate performance reports
• Optimize campaigns to improve ROI, CTR, CPC, and conversions
• Manage ad creatives, copies, and landing page coordination
• Conversions tracking using Google Analytics, Tag Manager, and Meta Pixel
• Stay updated with the latest digital advertising trends and platform updates

Requirements

• Experience with Google Ads & Meta Ads Manager
• Strong understanding of campaign optimization
• Knowledge of conversion tracking (Google Analytics, & Google Tag Manager)
• Good analytical and communication skills
• Ability to manage multiple campaigns and budgets efficiently