Performance Marketing Executive

ESP Engineered; Mumbai; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Ownership of paid growth across brands

Collaboration with creative teams

Exposure to B2B and D2C marketing

Job summary

ESP Engineered in Mumbai is seeking a Performance Marketing Executive to oversee paid media campaigns across Meta and Google platforms. You'll manage budgets, optimize campaigns, and collaborate with creative teams to enhance content strategies.

The ideal candidate has 2-4 years of experience in Meta Ads and Google Ads, possesses strong analytical skills, and communicates effectively. Join us for a dynamic role that combines creativity with data-driven marketing.

Qualifications

• 2–4 years of hands-on experience running Meta and Google Ads campaigns.
• Solid analytical skills and comfort in working with data and performance metrics.
• Experience with pixel/tag setup (Meta Pixel, Google Tag Manager).

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta and Google.
• Build and manage custom audiences and develop audience strategies.
• Monitor daily campaign performance and prepare performance reports.

Skills

Meta Ads management

Google Ads proficiency

Analytical skills

Communication skills

Tools

Meta Business Suite

Google Analytics (GA4)

SEMrush

Figma

Job description

We are looking for a sharp, data-driven Performance Marketing Executive to own and scale paid media campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube) advertising platforms. This role sits at the intersection of creativity and analytics — you’ll work closely with our content, design, and strategy teams to turn organic content IP into high-performing paid campaigns, while also managing full-funnel ad strategies for client brands.

Key Responsibilities

• Campaign Management: Plan, set up, execute, and optimize paid campaigns across Meta Ads Manager and Google Ads (Search, Display, Performance Max, YouTube). Manage campaign budgets, bidding strategies, and pacing to deliver maximum ROI within defined spend limits. Run A/B tests on creatives, copy, audiences, and placements to continuously improve performance. Set up and manage conversion tracking, pixel/tag implementation, and attribution.
• Audience & Targeting: Build and manage custom audiences, lookalike audiences, retargeting pools, and develop audience strategies for different campaign objectives — awareness, engagement, traffic, leads, and conversions.
• Reporting & Analytics: Monitor daily campaign performance and proactively flag issues or opportunities. Prepare weekly and monthly performance reports with actionable insights and recommendations. Track KPIs including CPC, CPM, CTR, CPA, ROAS, and conversion rates across all campaigns. Brief the design and video teams on ad creative requirements, formats, and specs. Collaborate with content strategists to repurpose organic content into paid ad creatives. Stay updated on platform-specific creative best practices and trending ad formats.
• Client & Brand Management: Manage paid campaigns for multiple in-house brands and external client accounts simultaneously. Participate in client onboarding — understand their business goals, target audience, and present performance reviews and strategic recommendations to internal stakeholders and clients.

Requirements

Must Have

• 2–4 years of hands‑on experience running Meta Ads and Google Ads campaigns.
• Proficiency with Meta Business Suite, Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Strong understanding of campaign structures, bidding strategies, audience segmentation, and conversion tracking.
• Experience with pixel/tag setup (Meta Pixel, Google Tag Manager, Conversion API).
• Solid analytical skills — comfortable working with data, dashboards, and performance metrics.
• Excellent communication skills with the ability to translate data into business insights.

Good to Have

• Experience in an agency environment managing multiple brand accounts.
• Familiarity with tools like SEMrush, Ahrefs, or SimilarWeb for competitive research.
• Exposure to programmatic advertising, DV360, or other DSPs.
• Understanding of SEO fundamentals and how paid and organic work together.
• Experience with landing page optimisation and CRO principles.
• Basic knowledge of creative tools (Canva, Figma) for ad mock‑ups.

What You’ll Get

• Ownership of paid growth across a diverse portfolio of brands and content IPs.
• Direct collaboration with creative, content, and strategy teams in a fast‑paced studio.
• Exposure to both B2B and D2C marketing across technology, lifestyle, and entertainment verticals.
• Opportunity to experiment with AI‑powered workflows and next‑gen marketing tools.
• A culture that values performance, creativity, and ownership.