Digital Marketing Executive

Happy To Attend; Patiala District, Rajpura; On-site; INR 300,000 - 600,000; Full time

Job summary

Happy To Attend is seeking a results-driven Performance Marketer to plan and optimize Meta Ads, Facebook Ads and Instagram Ads for lead generation in India. You will manage campaigns end-to-end, run A/B tests, track pixels, analyze performance, and collaborate with creative teams to boost ROAS.

The role requires hands-on experience with Meta Ads Manager and strong analytical skills. Join a fast-paced team and help scale paid campaigns across social platforms.

Qualifications

• 1-4 years of hands-on experience in Performance Marketing / Digital Marketing / Paid Advertising.
• Proven experience in running and optimizing Meta Ads campaigns.
• Strong understanding of Facebook Ads, Instagram Ads, Meta Ads Manager, and lead generation campaigns.
• Experience managing advertising budgets and optimizing campaigns based on performance.
• Strong analytical and problem-solving skills.
• Ability to understand campaign data and make performance-driven decisions.
• Experience in healthcare, medical, dental, hair transplant, aesthetic, or other lead-generation businesses will be an added advantage.

Responsibilities

• Plan, launch, and manage Meta Ads campaigns for lead generation.
• Manage Facebook Ads and Instagram Ads via Meta Ads Manager.
• Develop and execute performance marketing strategies.
• Create campaigns, ad sets, audiences, budgets, and advertisements.
• Generate high-quality leads through Facebook Lead Ads, Instagram Lead Ads, and conversion campaigns.
• Conduct audience research, audience targeting, custom audience, lookalike audience, retargeting, and remarketing.
• Monitor daily campaign performance, budgets, spending, and lead quality.
• Optimize campaigns based on CPL, CPA, CTR, CPC, CPM, conversion rate, ROI, and ROAS.
• Conduct A/B testing for audiences, ad creatives, ad copies, campaign structures, and strategies.
• Identify underperforming campaigns and implement optimization strategies.
• Coordinate with the creative/content team for ad creatives, videos, images, and ad copies.
• Monitor lead generation and conversion performance.
• Set up and monitor Meta Pixel and conversion tracking where required.
• Analyze campaign data and prepare regular performance reports.
• Research competitors, target audiences, market trends, and new advertising opportunities.
• Continuously test new campaign strategies to improve lead volume, lead quality, conversions, and overall campaign performance

Skills

Meta Ads Manager

Facebook Ads & Facebook Advertising

Instagram Ads & Instagram Advertising

Performance Marketing

Paid Marketing / Paid Advertising

Digital Marketing

Social Media Advertising

Online Advertising

Lead Generation

Campaign Management

Campaign Optimization

Conversion Optimization

Audience Targeting

Custom Audience & Lookalike Audience

Retargeting & Remarketing

A/B Testing

Creative & Ad Copy Testing

Budget Management

CPL / CPA Optimization

ROAS / ROI Optimization

Meta Pixel

Facebook Business Manager

Meta Business Suite

Facebook Lead Ads

Instagram Lead Ads

Job description

About the Role

We are looking for a results-driven Performance Marketer / Digital Marketing Executive with strong hands-on experience in Meta Ads, Facebook Ads, Instagram Ads, paid advertising, online advertising, and lead generation.

The candidate will be responsible for planning, launching, managing, monitoring, and optimizing Meta advertising campaigns to generate high-quality leads and improve campaign performance.

Key Responsibilities

• Plan, create, launch, and manage Meta Ads campaigns for lead generation and conversions.
• Manage Facebook Ads and Instagram Ads through Meta Ads Manager.
• Develop and execute effective performance marketing strategies.
• Create and manage campaigns, ad sets, audiences, budgets, and advertisements.
• Generate high-quality leads through Facebook Lead Ads, Instagram Lead Ads, and conversion campaigns.
• Conduct audience research, audience targeting, custom audience, lookalike audience, retargeting, and remarketing.
• Monitor daily campaign performance, budgets, spending, and lead quality.
• Optimize campaigns based on CPL, CPA, CTR, CPC, CPM, conversion rate, ROI, and ROAS.
• Conduct A/B testing for audiences, ad creatives, ad copies, campaign structures, and strategies.
• Identify underperforming campaigns and implement optimization strategies.
• Coordinate with the creative/content team for ad creatives, videos, images, and ad copies.
• Monitor lead generation and conversion performance.
• Set up and monitor Meta Pixel and conversion tracking where required.
• Analyze campaign data and prepare regular performance reports.
• Research competitors, target audiences, market trends, and new advertising opportunities.
• Continuously test new campaign strategies to improve lead volume, lead quality, conversions, and overall campaign performance.

Required Skills

• Strong hands-on experience with Meta Ads Manager
• Facebook Ads & Facebook Advertising
• Instagram Ads & Instagram Advertising
• Performance Marketing
• Paid Marketing / Paid Advertising
• Digital Marketing
• Social Media Advertising
• Online Advertising
• Lead Generation
• Campaign Management
• Campaign Optimization
• Conversion Optimization
• Audience Targeting
• Custom Audience & Lookalike Audience
• Retargeting & Remarketing
• A/B Testing
• Creative & Ad Copy Testing
• Budget Management
• CPL / CPA Optimization
• ROAS / ROI Optimization
• Meta Pixel
• Facebook Business Manager
• Meta Business Suite
• Facebook Lead Ads
• Instagram Lead Ads

Candidate Profile

• 1-4 years of hands-on experience in Performance Marketing / Digital Marketing / Paid Advertising.
• Proven experience in running and optimizing Meta Ads campaigns.
• Strong understanding of Facebook Ads, Instagram Ads, Meta Ads Manager, and lead generation campaigns.
• Experience managing advertising budgets and optimizing campaigns based on performance.
• Strong analytical and problem-solving skills.
• Ability to understand campaign data and make performance-driven decisions.
• Experience in healthcare, medical, dental, hair transplant, aesthetic, or other lead-generation businesses will be an added advantage.