Digital Marketing Executive

Serve My Ads; Dadri; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Performance-focused culture

Opportunity to work on diverse industries

Scope for growth and leadership

Job summary

A digital marketing agency based in Dadri is seeking a data-driven Performance Marketing Specialist to plan, execute, optimize, and scale paid campaigns on Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience with audience targeting, A/B testing, and campaign optimization, focusing on ROI and lead generation. Responsibilities include managing ad campaigns, optimizing performance metrics, and providing actionable insights. This role offers an opportunity to work in a performance-focused culture with growth potential.

Qualifications

• Hands-on experience with Meta Ads & Google Ads.
• Strong understanding of audience targeting and retargeting.
• Experience in lead generation campaigns.

Responsibilities

• Plan, launch, and manage Meta Ads and Google Ads campaigns.
• Optimize campaigns to improve CPL, CPA, and conversion rates.
• Conduct A/B testing for ad creatives and landing pages.

Skills

Audience targeting

Campaign optimization

A/B testing

Lead generation

Analytical skills

Tools

Meta Ads Manager

Google Ads

Google Analytics

Google Tag Manager

Job description

Overview

Serve My Ads is a performance-driven digital marketing agency based in Noida, dedicated to helping businesses unlock their potential in the digital world. We offer a comprehensive range of services, including social media marketing, paid advertising, e-commerce marketing. Our focus is on creating impactful strategies that deliver measurable results, enhance online visibility, generate quality leads, and drive ROI. With expertise in web design, analytics, and branding, we provide tailored solutions to meet diverse business needs.

We are looking for a data-driven Performance Marketing Specialist who can plan, execute, optimize, and scale paid campaigns on Meta (Facebook & Instagram) and Google Ads. The ideal candidate should be strong in campaign optimization, A/B testing, audience strategy, and performance analysis with a clear focus on ROI and lead generation.

Responsibilities

• Plan, launch, and manage Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) campaigns
• Handle lead generation, conversion, traffic, and retargeting campaigns
• Create and manage campaign structures, ad sets, keywords, audiences, and creatives
• Optimize campaigns to improve CPL, CPA, ROAS, CTR, and conversion rates
• Conduct A/B testing for creatives (images, videos, copies), ad formats, audiences & placements, and landing pages (in coordination with team)
• Scale winning campaigns without budget or performance drop
• Monitor performance using Meta Ads Manager, Google Ads, Google Analytics
• Set up and manage Meta Pixel, Google Tag Manager, and conversion tracking
• Analyze data and provide actionable insights
• Prepare daily, weekly, and monthly performance reports
• Share insights, learnings, and optimization plans with internal teams and clients
• Coordinate with creative and content teams for ad creatives

Required Skills & Qualifications

• Hands-on experience with Meta Ads & Google Ads
• Strong understanding of audience targeting & retargeting
• Lookalike audiences
• Keyword research & bidding strategies
• Experience in lead generation campaigns
• Knowledge of A/B testing frameworks
• Basic understanding of landing pages and CRO
• Strong analytical & problem-solving skills

Good to Have (Preferred Skills)

• Experience with WhatsApp lead flows / CRM integrations
• Knowledge of YouTube Ads & Performance Max
• Agency experience
• Experience handling multiple ad accounts
• Familiarity with automation tools

Why Join Us?

• Performance-focused culture
• Opportunity to work on diverse industries
• Scope for growth and leadership
• Hands-on exposure to scaling ad accounts