Job Purpose
To develop new business opportunities, generate sales enquiries, maintain customer relationships, promote company products, and achieve sales targets for LT panels, electrical switchgear, and related products.
Roles & Responsibilities
Business Development
- Identify and develop new customers, dealers, contractors, consultants, and OEMs.
- Generate new business enquiries through calls, emails, meetings, and market visits.
- Explore new markets and business opportunities.
Sales & Marketing
- Promote the company's products, including LT panels, PCC, MCC, APFC panels, distribution boards, and switchgear.
- Prepare quotations and follow up with customers for orders.
- Negotiate prices and commercial terms in coordination with management.
- Achieve monthly and annual sales targets.
Customer Relationship Management
- Maintain good relationships with existing and prospective customers.
- Understand customer requirements and coordinate with the design and technical teams.
- Follow up on enquiries, quotations, purchase orders, and pending payments.
Market Research
- Monitor market trends, competitor activities, and customer requirements.
- Identify potential projects, tenders, and business opportunities.
- Collect market feedback and share it with management.
Coordination & Reporting
- Coordinate with the design, purchase, production, and accounts departments.
- Maintain records of enquiries, quotations, orders, and customer details.
- Prepare daily, weekly, and monthly sales reports.
- Ensure timely communication with customers regarding order status and delivery schedules.
Digital Marketing & Promotion
- Support company branding and promotional activities.
- Manage customer databases and assist with email campaigns and online marketing.
- Promote company products through appropriate digital and marketing channels.
3. Required Qualifications
- Graduate in Business Administration, Marketing, Commerce, or Electrical Engineering.
- Diploma or degree in Electrical Engineering will be an advantage.
- Experience in industrial sales, electrical panels, switchgear, or electrical products is preferred.
4. Required Skills
- Good communication and negotiation skills.
- Strong customer relationship and business development skills.
- Knowledge of electrical panels and switchgear is preferred.
- Proficiency in MS Excel, Word, email, and quotation preparation.
- Ability to work independently and achieve sales targets.
- Willingness to travel for customer and project visits.
5. Key Performance Indicators (KPIs)
- Number of new customers acquired.
- Sales revenue and order booking.
- Number of enquiries generated and quotations submitted.
- Enquiry-to-order conversion ratio.
- Customer satisfaction and retention.
- Timely follow-up and collection of outstanding payments.