Marketing Manager (Electrical Panel Manufacturing)

Ramyasri Electrical Automation; Visakhapatnam; Hybrid; INR 1,200,000 - 2,200,000; Full time

Job summary

Electrical Panel Manufacturing Company seeks a Marketing Manager to drive growth, brand awareness, and lead generation across industrial, commercial, EPC, and infrastructure sectors. You will develop marketing strategies, support sales, and expand the company’s presence through digital and field marketing initiatives.

The role involves managing digital campaigns, content creation, CRM reporting, and building partnerships with EPCs, consultants, and channel partners to win tenders and

Qualifications

• MBA Marketing or BBA Marketing with relevant experience in industrial marketing.
• 5-10 years of experience in industrial marketing, electrical products, switchgear, panels, automation or related industries.
• Strong communication and presentation skills.
• Experience in B2B marketing and lead generation.

Responsibilities

• Generate enquiries for LT Panels, HT Panels, PCC, MCC, APFC, VFD, PLC Automation Panels, and other electrical solutions.
• Develop relationships with EPC contractors, consultants, industries, builders, and government organisations.
• Identify and track tenders and project opportunities.
• Coordinate with the sales team for lead conversion.
• Manage website, SEO, Google Ads, and LinkedIn marketing.
• Develop technical content, brochures, case studies, and presentations.
• Execute email marketing campaigns and customer engagement programmes.
• Enhance company visibility through exhibitions, trade fairs, seminars, and webinars.
• Build strategic partnerships with consultants and channel partners.
• Monitor competitor activities and market trends.
• Analyse industry trends and customer requirements.
• Identify new market segments and geographical opportunities.
• Maintain CRM records and submit weekly/monthly marketing reports.
• Track lead generation, conversion, and ROI metrics.

Skills

Lead generation

B2B marketing

Digital marketing

SEO

Google Ads

LinkedIn marketing

Content marketing

Education

MBA Marketing

BBA Marketing

Engineering with Marketing experience

Tools

CRM

Job description

Job Description (JD) - Marketing Manager

Company: Electrical Panel Manufacturing Company

Location: [City]

Department: Sales & Marketing

Reports To: Director / General Manager

Position Summary

We are seeking an experienced Marketing Manager to drive business growth, brand awareness, and lead generation for our Electrical Panel Manufacturing business. The candidate will be responsible for developing marketing strategies, generating qualified leads, supporting sales activities, and expanding the company's presence across industrial, commercial, EPC, and infrastructure sectors.

Key Responsibilities

Business Development & Lead Generation

• Generate enquiries for LT Panels, HT Panels, PCC, MCC, APFC, VFD, PLC Automation Panels, and other electrical solutions.
• Develop relationships with EPC contractors, consultants, industries, builders, and government organisations.
• Identify and track tenders and project opportunities.
• Coordinate with the sales team for lead conversion.

Digital Marketing

• Manage website, SEO, Google Ads, and LinkedIn marketing.
• Develop technical content, brochures, case studies, and presentations.
• Execute email marketing campaigns and customer engagement programmes.

Brand Building

• Enhance company visibility through exhibitions, trade fairs, seminars, and webinars.
• Build strategic partnerships with consultants and channel partners.
• Monitor competitor activities and market trends.

Market Research

• Analyse industry trends and customer requirements.
• Identify new market segments and geographical opportunities.

Reporting

• Maintain CRM records and submit weekly/monthly marketing reports.
• Track lead generation, conversion, and ROI metrics.

Qualification

• MBA Marketing / BBA Marketing / Engineering + Marketing experience.
• 5-10 years experience in industrial marketing, electrical products, switchgear, panels, automation, or related industries.
• Strong communication and presentation skills.
• Experience in B2B marketing and lead generation.

Compensation & Incentive Structure

er conversion, and revenue growth, which works particularly well in the electrical panel manufacturing industry.