Marketing Manager – Lead Gen & Growth

Angel-and-Genie; Bengaluru; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Angel-and-Genie is looking for a B2B Marketing professional in Bengaluru to drive pipeline generation through integrated campaigns. The ideal candidate will have over 7 years of experience in cloud or enterprise technology marketing and expertise in Account-Based Marketing (ABM).

You will manage and optimize multi-channel marketing initiatives, analyze market trends, and collaborate with sales teams to align efforts with business goals. Join us to support revenue growth through data-driven marketing initiatives.

Qualifications

• 7+ years of experience in B2B marketing, preferably in Cloud, SaaS, Managed Services, or enterprise technology environments.
• Strong expertise in pipeline generation and demand generation marketing.
• Hands-on experience with Account-Based Marketing (ABM) for enterprise accounts.

Responsibilities

• Drive qualified pipeline generation through integrated B2B marketing campaigns.
• Collaborate with Sales and Pre-Sales teams to align campaigns with target accounts.
• Manage and optimize multi-channel marketing campaigns including Google Ads, LinkedIn, and Email.

Skills

B2B marketing experience

Pipeline generation

Account-Based Marketing (ABM)

Performance marketing

Analytical mindset

Experience with cloud technologies (AWS, Azure, GCP)

Education

Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field

Tools

HubSpot

Salesforce

Google Ads

SEO

Email marketing

Job description

Key Responsibilities

• DrivequalifiedpipelinegenerationthroughintegratedB2Bmarketingcampaigns
• Executedemandgenerationprogramsacrossdigitalandofflinechannels
• Buildandoptimizeleadnurturingandlifecyclemarketingprogramstoimprovefunnel conversions
• Managemarketing-sourcedpipelinetargets,campaignROI,andconversionmetrics
• Supportrevenuegrowththroughmeasurablemarketinginitiativesalignedwithbusinessgoals
• IdentifyandtargetaccountsthroughABMstrategiesandmarketresearch
• CollaboratewithSalesandPre-Salesteamstoaligncampaignswithtargetaccountsandbusinesspriorities
• Analyzemarkettrends,competitorpositioning,andcustomerinsightstoimprovecampaigneffectiveness
• Ensurealignmentbetweenmarketingcampaigns,salespriorities,andpipelinegoals
• Supportgo-to-market(GTM)initiativesforcloud,managedservices,andenterprise solutions
• LiaisewithGoogleandstrategictechnologypartnersonjointGTMinitiatives,campaigns,co-marketingopportunities,andmarketdevelopmentprograms
• Manageandoptimizemulti-channelmarketingcampaignsincluding:GoogleAds/Adwords,LinkedIncampaigns,SEO,AEO(AnswerEngineOptimization),GEO(Generative EngineOptimization),Emailmarketing,Webinarsandpartnercampaigns
• Improvedigitalvisibility,leadacquisition,andcampaignperformance
• ManageCRMandmarketingautomationplatformssuchasHubSpotandSalesforce
• Trackandanalyzecampaignperformance

Required Skills & Experience

• 7+yearsofexperienceinB2Bmarketing,preferablyinCloud,SaaS,ManagedServices (MSP),orenterprisetechnologyenvironments
• Strongexpertiseinpipelinegenerationanddemandgenerationmarketing
• Hands-onexperiencewithAccount-BasedMarketing(ABM)forenterpriseaccounts
• ExperiencecollaboratingwithSalesandPre-Salesteamsinrevenue-focused environments
• FamiliaritywithcloudecosystemsincludingAWS,Azure,andGCP
• ExperiencemanagingperformancemarketinginitiativesincludingGoogleAds,SEO,AEO,andGEO
• ExperiencewithCRMandmarketingautomationplatformssuchasHubSpotandSalesforce
• Stronganalyticalanddata-drivenmindsetwithfocusonmeasurablebusiness outcomes
• Abilitytomanagemultiplecampaignsinafast-pacedenvironment

Preferred Qualifications

• ExperienceworkingwithGoogleCloudecosystemorpartnerprograms
• FamiliaritywithGTMpartnershipsandco-marketinginitiatives
• ExposuretoAI-enabledmarketingtoolsandautomationplatforms
• Bachelor’sorMaster’sdegreeinMarketing,Business,Communications,orrelatedfield