JobTitle: Sr.Executive - Digital Marketing
Location: Gurugram, India
Experience: 3-6 years
Employment Type: Full-time
RoleOverview:
We arelooking for a passionate and detail-oriented Digital Marketing professional tosupport the execution of demand generation campaigns, social media marketing,website updates, content promotion, SEO initiatives, CRM management, andmarketing reporting activities.
This roleis ideal for someone looking to build a career in B2B technology marketing. Youwill work closely with marketing, sales, content, design, and technology teamsto execute campaigns that drive brand awareness, customer engagement, leadgeneration, and pipeline growth. The role offers exposure to digital campaignmanagement, marketing automation, website management, analytics, and marketingoperations
KeyResponsibilities:
DigitalMarketing & Campaign Execution (35%)
- Support the planning andexecution of digital marketing campaigns across LinkedIn, Google, EmailMarketing, and partner platforms.
- Coordinate campaign assets,landing pages, creatives, content, and email communications.
- Assist in campaign scheduling,tracking, and performance reporting.
- Monitor campaign metricsincluding impressions, clicks, conversions, and engagement.
- Support lead generationactivities through webinars, workshops, events, and digital campaigns.
- Conduct basic keyword researchand support campaign optimization activities.
- Collaborate with sales teams toensure campaign alignment and lead follow-up.
SocialMedia & Content Promotion (25%)
- Manage and maintain socialmedia calendars across LinkedIn and other relevant platforms.
- Schedule and publish socialmedia posts.
- Coordinate with content writersand designers to create engaging posts, banners, videos, and campaignassets.
- Promote blogs, case studies,customer stories, event announcements, and service offerings.
- Monitor social mediaperformance and share periodic reports and insights.
- Track competitor activities andindustry trends for content opportunities.
Website& SEO Support (15%)
- Coordinate updates to websitepages, banners, blogs, case studies, and landing pages.
- Assist with SEO activitiesincluding keyword implementation, meta tags, internal linking, and contentoptimization.
- Monitor website traffic andcampaign landing page performance.
- Support website audits andrecommend improvements for user experience and conversions.
- Work with internal and externalteams to ensure website content remains current and accurate.
CRM& Marketing Operations (15%)
- Capture and update marketingleads generated through events, webinars, campaigns, and websiteinquiries.
- Maintain CRM data hygiene andensure accurate lead categorization and tagging.
- Support marketing automationand email campaign activities.
- Generate weekly and monthlyreports on campaign performance, leads, and engagement metrics.
- Maintain campaign trackers,databases, and marketing documentation.
Reporting& Coordination (10%)
- Support preparation of monthlymarketing review presentations and dashboards.
- Coordinate with internalstakeholders and external agencies for campaign execution.
- Maintain records of campaignassets, reports, approvals, and proof-of-execution documents.
- Assist with vendorcoordination, follow-ups, and documentation requirements.
- Support event promotion andattendee acquisition activities for webinars and marketing events.
Requirements:
- Bachelor's degree in Marketing,Business Administration, Digital Marketing, Mass Communication, or arelated field.
- 5-7 years of experience inDigital Marketing or relevant internship experience.
- Strong written and verbalcommunication skills.
- Basic understanding of digitalmarketing concepts including SEO, social media, email marketing, and leadgeneration.
- Good working knowledge ofMicrosoft Excel, PowerPoint, Word, and Outlook.
- Familiarity with social mediaplatforms and content publishing tools.
- Strong attention to detail andorganizational skills.
- Ability to manage multipletasks and work collaboratively across teams.
- Eagerness to learn and grow ina fast-paced marketing environment.
PreferredQualities:
- Certification in GoogleAnalytics, Google Ads, HubSpot, LinkedIn Marketing, or Digital Marketingis an advantage.
- Familiarity with tools such asGoogle Analytics, Search Console, HubSpot, Zoho CRM, WordPress, Canva, orsimilar platforms.
- Interest in B2B marketing,technology solutions, and demand generation.
- Analytical mindset with theability to interpret marketing performance data.
- Strong ownership, curiosity,and willingness to learn.
- Positive attitude and proactiveapproach to problem-solving.
- Ability to work independentlywhile collaborating effectively with cross-functional teams.