Marketing Manager – Lead Gen & Growth

Econz IT Services Pvt. Ltd.; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Econz IT Services Pvt. Ltd. is seeking a Marketing Manager to drive lead generation and growth for our cloud and managed services business. This role emphasizes close collaboration with Sales and leadership teams to execute revenue-focused marketing programs.

The ideal candidate will have over 7 years of B2B marketing experience, particularly in demand generation and account-based marketing, and will utilize tools like HubSpot and Salesforce to enhance pipeline contribution and lead quality.

Qualifications

• 7+ years of experience in B2B marketing, preferably in Cloud, SaaS, Managed Services, or enterprise technology environments.
• Strong expertise in pipeline generation and demand generation marketing.
• Hands-on experience with Account-Based Marketing (ABM) for enterprise accounts.

Responsibilities

• Drive qualified pipeline generation through integrated B2B marketing campaigns.
• Execute demand generation programs across digital and offline channels.
• Build and optimize lead nurturing and lifecycle marketing programs.

Skills

B2B demand generation

Pipeline generation

Account-Based Marketing (ABM)

Performance marketing

Marketing operations

Cloud technologies

Data analysis

Education

Bachelor’s or Master’s degree in Marketing, Business, Communications

Tools

HubSpot

Salesforce

Google Ads

SEO

Job description

We are looking for a results-driven Marketing Manager – Lead Gen & Growth to drive pipeline generation, account-based marketing (ABM), and growth initiatives for our cloud and managed services business.

This role will work closely with Sales, Pre-Sales, and leadership teams to execute revenue-focused marketing programs that improve pipeline contribution, lead quality, and market visibility across target enterprise accounts.

The ideal candidate should have strong experience in B2B demand generation, enterprise technology marketing, performance marketing, and marketing operations within cloud, SaaS, or managed services environments.

Responsibilities

• Drive qualified pipeline generation through integrated B2B marketing campaigns
• Execute demand generation programs across digital and offline channels
• Build and optimize lead nurturing and lifecycle marketing programs to improve funnel conversions
• Manage marketing-sourced pipeline targets, campaign ROI, and conversion metrics
• Support revenue growth through measurable marketing initiatives aligned with business goals
• Identify and target accounts through ABM strategies and market research
• Collaborate with Sales and Pre-Sales teams to align campaigns with target accounts and business priorities
• Analyze market trends, competitor positioning, and customer insights to improve campaign effectiveness
• Ensure alignment between marketing campaigns, sales priorities, and pipeline goals
• Support go-to-market (GTM) initiatives for cloud, managed services, and enterprise solutions
• Liaise with Google and strategic technology partners on joint GTM initiatives, campaigns, co-marketing opportunities, and market development programs
• Manage and optimize multi-channel marketing campaigns including: Google Ads / Adwords, LinkedIn campaigns, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Email marketing, Webinars and partner campaigns
• Improve digital visibility, lead acquisition, and campaign performance
• Manage CRM and marketing automation platforms such as HubSpot and Salesforce
• Track and analyze campaign performance

Requirements

• 7+ years of experience in B2B marketing, preferably in Cloud, SaaS, Managed Services (MSP), or enterprise technology environments
• Strong expertise in pipeline generation and demand generation marketing
• Hands-on experience with Account-Based Marketing (ABM) for enterprise accounts
• Experience collaborating with Sales and Pre-Sales teams in revenue-focused environments
• Familiarity with cloud ecosystems including AWS, Azure, and GCP
• Experience managing performance marketing initiatives including Google Ads, SEO, AEO, and GEO
• Experience with CRM and marketing automation platforms such as HubSpot and Salesforce
• Strong analytical and data-driven mindset with focus on measurable business outcomes
• Ability to manage multiple campaigns in a fast-paced environment
• Experience working with Google Cloud ecosystem or partner programs
• Familiarity with GTM partnerships and co-marketing initiatives
• Exposure to AI-enabled marketing tools and automation platforms
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field