Digital Marketing Manager

TechZoid Technologies Private Limited; New Delhi; Presencial; INR 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

TechZoid Technologies Private Limited in Delhi is seeking an experienced Digital Marketing Specialist to plan and execute campaigns across online channels, manage LinkedIn, Facebook, and Instagram profiles, and create engaging content for posts and promotions.

You will optimize websites via SEO and analytics, support Google and Meta Ads campaigns, generate and nurture leads, coordinate with sales, and report performance using Google Analytics and Search Console.

Formación

• 25 years of experience in digital marketing or a related role.
• Practical understanding of SEO, social media marketing, content marketing, and online lead generation.
• Familiarity with Google Analytics, Google Search Console, keyword research, and performance reporting.
• Basic knowledge of Google Ads and Meta Ads; hands‑on campaign experience is an advantage.
• Good written communication, creativity, analytical thinking, and attention to detail.
• Ability to plan content, manage multiple tasks, and meet deadlines.
• Basic proficiency in Canva or similar tools for creating social media creatives.
• Comfortable working with a team and using performance data to improve results.

Responsabilidades

• Plan and execute digital marketing activities across relevant online channels.
• Manage company social media profiles, including LinkedIn, Facebook, and Instagram.
• Create and coordinate engaging content for posts, campaigns, and promotional activities.
• Implement SEO practices, keyword research, and on-page optimization to improve website visibility.
• Monitor website traffic, search performance, audience engagement, and campaign results.
• Support Google Ads and Meta Ads campaigns, including basic setup, monitoring, and optimization where required.
• Generate and nurture business leads through digital campaigns, social media, email, and other online channels.
• Coordinate with the sales team to improve lead quality and support conversion opportunities.
• Use Google Analytics, Google Search Console, and related tools to track and report performance.
• Prepare regular reports on website traffic, engagement, campaign performance, and leads generated.

Conocimientos

SEO

Social media

Content marketing

Google Analytics

Google Ads

Canva

Communication

Analytics

Herramientas

Google Analytics

Google Search Console

Google Ads

Meta Ads

Descripción del empleo

Key Responsibilities

• Plan and execute digital marketing activities across relevant online channels.
• Manage company social media profiles, including LinkedIn, Facebook, and Instagram.
• Create and coordinate engaging content for posts, campaigns, and promotional activities.
• Implement SEO practices, keyword research, and on-page optimization to improve website visibility.
• Monitor website traffic, search performance, audience engagement, and campaign results.
• Support Google Ads and Meta Ads campaigns, including basic setup, monitoring, and optimization where required.
• Generate and nurture business leads through digital campaigns, social media, email, and other online channels.
• Coordinate with the sales team to improve lead quality and support conversion opportunities.
• Use Google Analytics, Google Search Console, and related tools to track and report performance.
• Prepare regular reports on website traffic, engagement, campaign performance, and leads generated.

3. Required Skills & Qualifications

• 25 years of experience in digital marketing or a related role.
• Practical understanding of SEO, social media marketing, content marketing, and online lead generation.
• Familiarity with Google Analytics, Google Search Console, keyword research, and performance reporting.
• Basic knowledge of Google Ads and Meta Ads; hands‑on campaign experience is an advantage.
• Good written communication, creativity, analytical thinking, and attention to detail.
• Ability to plan content, manage multiple tasks, and meet deadlines.
• Basic proficiency in Canva or similar tools for creating social media creatives.
• Comfortable working with a team and using performance data to improve results.

4. Preferred Candidate Profile

• Experience in B2B, IT services, software, or technology-sector marketing is preferred.
• Knowledge of LinkedIn marketing and B2B lead‑generation strategies.
• Understanding of landing pages, conversion tracking, email marketing, and website optimization is an advantage.
• A proactive mindset with a focus on measurable outcomes and continuous improvement.

5. Key Performance Indicators (KPIs)

• Quality leads generated through digital channels.
• Website traffic, keyword visibility, and organic search performance.
• Social media reach, engagement, and audience growth.
• Paid campaign performance and cost per lead, where applicable.
• Timely reporting and effective coordination with the sales team.