B2B Growth Marketing Manager — Lead Generation & GTM

SecNinjaz Technologies LLP; Delhi; On-site; INR 1,100,000 - 1,600,000; Full time

Job summary

SecNinjaz Technologies LLP is seeking a hands-on B2B Demand Generation Manager to build a measurable pipeline for cybersecurity services and AI security solutions. You will collaborate with marketing, sales, and product teams to generate qualified enquiries and drive sales conversations.

The role requires researching target markets, creating ICPs and buyer personas, and running multi-channel campaigns (LinkedIn, Google, email) with strict lead management in the CRM.

Qualifications

• 2–4 years of B2B marketing experience.
• Experience generating leads for technology services or enterprise solutions.
• Hands-on demand/lead generation experience.
• Experience with Google Ads and LinkedIn Ads.
• Proficiency with LinkedIn Sales Navigator and Apollo.
• Strong written English and ability to explain technical offerings in business terms.
• Availability for full-time on-site work in New Delhi.

Responsibilities

• Market research and target account profiling.
• Develop GTM plans and FAB matrices.
• Execute paid and organic campaigns across LinkedIn and Google.
• Manage CRM-led lead nurturing and scoring.
• Coordinate with sales for discovery calls and PoC discussions.
• Track and report campaign performance and pipeline.

Skills

B2B marketing

Demand generation

Campaign management

LinkedIn Ads

Google Ads

CRM workflows

ICP creation

Buyer personas

Analytical skills

English writing

Tools

LinkedIn Sales Navigator

Apollo

HubSpot / Zoho

Google Analytics 4

CRM platforms

Job description

Job Description: B2B Demand Generation Manager — Lead Generation & GTM

Experience: 2–4 years

Employment: Full-time, on-site

Reporting to: Founder / Business Leadership

Role: Hands-on individual contributor working with marketing, sales, and product teams

About the Role

SecNinjaz Technologies LLP provides cybersecurity services and develops AI security solutions. We are looking for a B2B Demand Generation Manager who can generate qualified business enquiries, arrange relevant sales conversations, and build a measurable pipeline for our products and services.

You will research target markets, develop go-to-market plans, execute campaigns across LinkedIn, Google, email, and other relevant channels, and manage leads through the CRM.

Our focus is consultative selling of technology services and enterprise solutions, including project engagements, managed services, product demonstrations, and proofs of concept.

Key Responsibilities

1. Market Research and Customer Targeting

• Research target industries, companies, competitors, buying triggers, and decision-makers.
• Build ideal customer profiles and buyer personas for each priority product or service.
• Identify relevant stakeholders, including founders, CIOs, CISOs, CTOs, IT heads, security leaders, and procurement teams.
• Create researched account lists and prioritize prospects based on business fit, requirements, and buying signals.
• Use sales feedback and customer conversations to improve targeting.

2. Product Go-to-Market and FAB Matrix

• Develop go-to-market plans covering the customer segment, business problem, positioning, offer, channels, campaign budget, and expected outcomes.
• Create a Features–Advantages–Benefits (FAB) matrix for priority products and services.
• Translate technical capabilities into clear business benefits for different buyers.
• Prepare campaign briefs, messaging, outreach sequences, and landing-page requirements.
• Coordinate with product and technical teams to ensure that campaign claims accurately reflect available capabilities.

3. LinkedIn, Sales Navigator, and Apollo

• Use LinkedIn Sales Navigator to identify target accounts, research decision-makers, and maintain prospect lists.
• Use Apollo for contact discovery, verification, enrichment, segmentation, and outreach preparation.
• Execute personalized LinkedIn and email outreach.
• Manage responses, follow-ups, and meeting coordination.
• Maintain accurate records of prospect interactions and campaign outcomes.

4. Google Ads and LinkedIn Ads

• Personally plan, launch, monitor, and optimize B2B campaigns on Google Ads and LinkedIn Ads.
• Research keywords and audiences, write campaign copy, brief creatives, and test offers and landing pages.
• Manage approved budgets and identify wasted spend.
• Set up or coordinate conversion tracking using Google Analytics 4, Google Tag Manager, and CRM integrations.
• Improve campaign performance based on qualified enquiries, meetings, and opportunities generated.

5. Email Marketing and Lead Nurturing

• Build segmented email campaigns and follow-up sequences using Apollo or approved outreach tools.
• Use HubSpot, Zoho, or equivalent platforms for nurturing, marketing workflows, webinar follow-ups, and re-engagement.
• Write relevant messages for different industries, buyer roles, and stages of interest.
• Maintain contact quality, unsubscribe records, suppression lists, and email deliverability.
• Measure positive responses, meetings, and conversions, and improve campaigns accordingly.

6. Funnel Creation and CRM Management

• Build a lead funnel with clear stages, qualification criteria, lead scoring, ownership, and follow-up timelines.
• Maintain accounts, contacts, sources, campaign history, lead stages, and next actions in HubSpot, Zoho CRM, or an equivalent system.
• Define marketing-qualified and sales-qualified leads with the sales team.
• Qualify company fit, buyer role, business need, urgency, and the next step before sales handoff.
• Coordinate discovery calls, demonstrations, and PoC discussions.
• Record meeting outcomes and return prospects who are not yet ready to appropriate nurture campaigns.

7. Additional Channels and Reporting

• Identify suitable opportunities through webinars, industry communities, referrals, events, partnerships, and other relevant platforms.
• Coordinate campaign assets with design, content, SEO, and technical colleagues.
• Report weekly on spend, qualified enquiries, meetings held, sales opportunities, conversion rates, and pipeline generated.
• Use sales feedback to improve lead quality and identify where prospects drop out of the funnel.

Must-Have Qualifications

• 2–4 years of B2B marketing experience, including at least three years of hands-on demand generation or lead generation.
• Experience generating leads for technology services or enterprise solutions.
• Direct experience running Google Ads and LinkedIn Ads.
• Practical knowledge of LinkedIn Sales Navigator and Apollo.
• Experience executing email campaigns and managing CRM workflows.
• Ability to create ICPs, buyer personas, funnels, GTM plans, and FAB matrices.
• Strong written English, analytical skills, and the ability to explain technical offerings in business terms.
• Ability to independently execute campaigns and demonstrate measurable outcomes.
• Availability for full-time, on-site work in New Delhi.

Preferred Qualifications

• Experience in cybersecurity, managed security, IT services, infrastructure, enterprise AI, systems integration, or technology consulting.
• Understanding of enterprise buying cycles and multiple decision-makers.
• Experience with account-based campaigns, webinars, event follow-ups, or partner marketing.
• Experience targeting government, BFSI, healthcare, or manufacturing buyers.

Mandatory: Demonstrate Previous Results

Candidates must share at least two campaigns they personally executed, collectively covering paid acquisition and outbound or email prospecting.

For each campaign, provide:

• Product or service promoted and target audience.
• Campaign duration, channels, budget or outreach volume.
• Work personally completed.
• Qualified enquiries and meetings held.
• Sales-accepted opportunities and pipeline generated.
• Revenue outcomes where available.

Anonymized client information is acceptable. Candidates must be able to explain how results were measured, their personal contribution, and what they changed when a campaign underperformed.

How Success Will Be Measured

• Qualified meetings held with relevant prospects.
• Sales-accepted opportunities and sourced pipeline.
• Cost per qualified enquiry and opportunity.
• Lead-to-meeting and meeting-to-opportunity conversion.
• CRM accuracy and timely follow-up.
• Consistent execution and improvement of campaigns.

Numerical targets will be agreed based on approved budgets, priority segments, sales capacity, and initial campaign performance.