Senior Digital Marketing Executive

DynaSum Inc.; Ahmedabad District; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

DynaSum Inc. in India is seeking a seasoned Digital Marketing Specialist to plan, execute, and optimize cross-channel campaigns.

You will own setup, targeting, budgeting, bidding, and reporting for Google Ads, Meta Ads, LinkedIn Ads, and more, driving KPI improvements and ROAS. You will develop SEO strategies, optimize websites and landing pages, manage content calendars with writers and designers, and collaborate with sales to improve lead quality and revenue.

Qualifications

• 3+ years of hands-on digital marketing experience in B2B, IT services, SaaS, or a digital marketing agency.
• Strong hands-on knowledge of Google Ads, Meta Ads, and LinkedIn Ads with independent campaign management.
• Deep understanding of performance marketing, attribution, optimization, and ROI measurement.
• Solid SEO knowledge: on-page, keyword research, technical SEO, and link-building concepts.
• Experience with analytics and marketing funnels, content, email marketing, and lead generation.
• Proficiency with GA4, GSC, GTM, and Clarity; familiarity with HubSpot, WordPress, Semrush, Ahrefs, Moz, Mailchimp.
• Excellent written and verbal English communication; detail-oriented with ability to manage multiple campaigns.

Responsibilities

• Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels.
• Manage performance marketing campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Own campaign setup, audience targeting, budget allocation, bidding strategy, optimization, and reporting.
• Track and improve key metrics: CPC, CPL, CPA, CTR, ROAS, conversion rate, lead quality.
• Develop and execute SEO strategies including keyword research, on-page optimization, technical SEO, backlinks, and monitoring.
• Manage website content, landing pages, forms, and conversion journeys to improve lead generation.
• Support social media strategies across LinkedIn, Instagram, Facebook, X; create monthly content calendars with teams.
• Assist in developing B2B content: social posts, carousels, case studies, blogs, newsletters, landing pages, assets.
• Execute email marketing and lead nurturing campaigns: segmentation, automation, testing, reporting.
• Work with CRM and marketing automation platforms to manage leads, attribution, and funnel performance.
• Monitor website and campaign performance using GA4, GSC, Clarity, GTM, and dashboards; create regular reports with insights.
• Conduct competitor research and market analysis to identify growth opportunities.
• Perform A/B testing across ads, copy, audiences, landing pages, CTAs, and structures.
• Coordinate with sales and BD teams to understand lead quality and revenue contribution.
• Support lead generation campaigns for domestic and international B2B markets.
• Research emerging digital marketing trends, platform updates, AI tools, and new growth opportunities.
• Use AI tools for research, content ideation, optimization, productivity, reporting, and workflows.
• Take ownership of assigned campaigns and ensure timely execution and reporting.

Skills

Digital marketing

Performance marketing

Analytics

Lead generation

B2B marketing

Campaign optimization

English communication

Team collaboration

Education

Graduate degree

Postgraduate degree

Marketing certifications

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Google Search Console

Microsoft Clarity

HubSpot

WordPress

Semrush

Ahrefs

Moz

Mailchimp

Job description

• Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels.
• Manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Own campaign setup, audience targeting, budget allocation, bidding strategy, optimization, and performance reporting.
• Track and improve key performance metrics such as CPC, CPL, CPA, CTR, ROAS, conversion rate, and lead quality.
• Develop and execute SEO strategies, including keyword research, on-page optimization, competitor analysis, technical SEO coordination, backlink planning, and performance monitoring.
• Manage and optimize website content, landing pages, forms, and conversion journeys to improve lead generation and user experience.
• Support and execute social media marketing strategies across LinkedIn, Instagram, Facebook, X, and other relevant platforms.
• Create and manage monthly content calendars in coordination with content writers, designers, video editors, and internal stakeholders.
• Assist in developing B2B content including social posts, carousels, case studies, blogs, newsletters, landing pages, and campaign assets.
• Execute email marketing and lead nurturing campaigns, including audience segmentation, automation, campaign setup, testing, and reporting.
• Work with CRM and marketing automation platforms to manage leads, campaigns, attribution, and funnel performance.
• Monitor website and campaign performance using tools such as GA4, Google Search Console, Microsoft Clarity, Google Tag Manager, and advertising dashboards.
• Create regular digital marketing reports and dashboards with clear insights, recommendations, and action plans.
• Conduct competitor research, market analysis, campaign benchmarking, and audience research to identify growth opportunities.
• Perform A/B testing across ad creatives, copy, audiences, landing pages, CTAs, and campaign structures.
• Coordinate with sales and business development teams to understand lead quality, campaign performance, and revenue contribution.
• Support lead generation campaigns for domestic and international B2B markets.
• Research emerging digital marketing trends, platform updates, AI tools, and new growth opportunities.
• Use AI tools for research, content ideation, campaign optimization, productivity, reporting, and marketing workflows.
• Take ownership of assigned campaigns and ensure timely execution, monitoring, optimization, and reporting.

Required Qualifications/Skills

• Minimum 3+ years of hands-on digital marketing experience, preferably in B2B, IT services, SaaS, technology, consulting, or a digital marketing agency.
• Strong practical knowledge of Google Ads, Meta Ads, and LinkedIn Ads, with experience managing paid campaigns independently.
• Good understanding of performance marketing, including campaign structure, targeting, bidding, conversion tracking, attribution, optimization, and ROI measurement.
• Strong knowledge of SEO, including on-page SEO, keyword research, technical fundamentals, competitor analysis, and link-building concepts.
• Good understanding of social media marketing, content marketing, email marketing, lead generation, and marketing funnels.
• Hands-on knowledge of Google Analytics 4, Google Search Console, Google Tag Manager, and Microsoft Clarity.
• Familiarity with tools such as HubSpot, WordPress, Semrush, Ahrefs, Moz, Mailchimp, or similar marketing platforms will be preferred.
• Ability to understand campaign data and convert it into actionable marketing insights.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent written and verbal communication skills in English.
• Strong attention to detail with the ability to manage multiple campaigns and deadlines simultaneously.
• Self-driven, proactive, creative, and performance-oriented mindset.
• Ability to collaborate effectively with content, design, development, sales, and management teams.
• Strong understanding of B2B lead generation and digital customer journeys will be an advantage.
• Working knowledge of emerging AI tools for digital marketing, content, research, analytics, and productivity is highly desirable.
• Graduate/Postgraduate degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related discipline preferred.
• Relevant certifications from Google, Meta, HubSpot, LinkedIn, Semrush, or similar platforms will be an added advantage.

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