Marketing Manager - B2B Demand Generation

Nexsales; Mumbai City; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Nexsales in Mumbai seeks a Marketing Manager B2B Demand Generation to lead outbound campaigns across client accounts and industry verticals, combining strategy with hands-on execution.

You will manage Campaign Managers, optimize funnel performance, and drive lead generation, ICP refinement, messaging, and sequencing with a data-driven approach. Collaboration with Sales, Data, and Ops is essential for scalable growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-7 years of experience in B2B demand generation, outbound marketing, lead generation, ABM, or campaign management.
• Strong hands-on experience executing high-volume B2B outbound campaigns.
• Proven experience managing or mentoring campaign teams.
• Strong understanding of campaign funnels, conversion metrics, and pipeline contribution.

Responsibilities

• Own the end-to-end execution of outbound marketing campaigns across multiple B2B client accounts.
• Ensure campaign quality, timely delivery, target achievement, and consistent execution standards.
• Monitor campaign performance, conversion rates, lead quality, and funnel metrics.
• Identify performance gaps and implement corrective actions to improve campaign effectiveness.
• Establish campaign review processes, performance trackers, and reporting mechanisms.
• Plan and execute high-volume outbound campaigns across email, LinkedIn, ABM, and other channels.

Skills

B2B demand generation

Outbound marketing

Campaign management

Analytics & reporting

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

6sense

Bombora

Job description

We are looking for a results-driven Marketing Manager B2B Demand Generation to lead outbound campaign execution, manage Campaign Managers, and improve campaign performance across multiple client accounts and industry verticals.

This role combines strategic thinking with hands-on execution. You will be responsible for campaign quality, delivery timelines, lead generation outcomes, funnel performance, and team productivity.

The ideal candidate has strong experience in B2B outbound marketing, account-based marketing (ABM), lead generation, and campaign analytics, along with the ability to translate performance data into actionable improvements.

Key Responsibilities

1. Campaign Execution & Performance Management

• Own the end-to-end execution of outbound marketing campaigns across multiple B2B client accounts.
• Ensure campaign quality, timely delivery, target achievement, and consistent execution standards.
• Monitor campaign performance, conversion rates, lead quality, and funnel metrics.
• Identify performance gaps and implement corrective actions to improve campaign effectiveness.
• Establish campaign review processes, performance trackers, and reporting mechanisms.

2. B2B Demand Generation & Outbound Growth

• Plan and execute high-volume outbound campaigns across email, LinkedIn, account-based marketing (ABM), and other relevant channels.
• Refine Ideal Customer Profiles (ICPs), target account lists, buyer personas, messaging, and outreach sequences.
• Drive qualified lead generation and contribute to client sales pipeline growth.
• Optimize campaign targeting, messaging, and sequencing based on performance insights.
• Collaborate with data and operations teams to improve prospect accuracy and lead quality.

3. Team Leadership & Development

• Manage, mentor, and coach Campaign Managers to improve execution quality and performance.
• Set clear goals, establish accountability, and monitor individual and team productivity.
• Conduct regular performance reviews and provide actionable feedback.
• Build standardized workflows, campaign playbooks, and best practices.
• Foster a culture of ownership, continuous improvement, and results-oriented execution.

4. Cross-Functional Collaboration

• Work closely with Sales, Marketing, Data, and Operations teams to align campaign objectives with client business goals.
• Translate client requirements and sales feedback into effective campaign strategies.
• Coordinate campaign planning, resource allocation, execution, and performance reviews.
• Resolve execution bottlenecks and ensure smooth campaign delivery across accounts.

5. Campaign Analytics & ROI Optimization

• Analyze campaign metrics, conversion funnels, lead quality, and pipeline contribution.
• Evaluate campaign ROI and identify opportunities to improve efficiency and performance.
• Use data-driven insights to prioritize high-performing segments, channels, and messaging strategies.
• Prepare regular performance reports and present insights, risks, and recommendations to leadership.
• Drive continuous optimization through structured experimentation and performance analysis.

6. Go-to-Market Strategy & Process Improvement

• Share market intelligence and campaign insights to strengthen go-to-market strategies across industry verticals.
• Develop scalable campaign frameworks, execution guidelines, and performance benchmarks.
• Identify opportunities to leverage AI tools and marketing technologies for campaign optimization.
• Challenge existing approaches, recommend improvements, and establish scalable processes as the business grows.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-7 years of experience in B2B demand generation, outbound marketing, lead generation, ABM, or campaign management.
• Strong hands-on experience executing high-volume B2B outbound campaigns.
• Proven experience managing or mentoring campaign teams.
• Strong understanding of campaign funnels, conversion metrics, lead qualification, and pipeline contribution.
• Experience with ICP development, target account selection, buyer personas, and outreach sequencing.
• Excellent analytical, numerical, problem-solving, and decision-making skills.
• Strong stakeholder management, communication, and execution capabilities.
• High ownership, attention to detail, and the ability to manage multiple campaigns simultaneously.

Preferred Tools & Technology

• CRM Platforms: Salesforce, HubSpot
• Professional & Outreach Platforms: LinkedIn, LinkedIn Sales Navigator
• ABM & Intent Data Platforms: 6sense, Bombora
• AI & Productivity Tools: Claude, Cowork, and other AI-powered marketing tools
• Marketing Technology: CRM integrations, marketing automation platforms, campaign analytics, and reporting dashboards