Head/Manager Digital Marketing

Prakash Software; Ahmedabad District, Vadodara; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Prakash Software seeks an experienced Digital Marketing Leader to design and execute a scalable B2B marketing strategy for SaaS and IT services.

You will lead a talented team, align campaigns with sales and product updates, and manage budgets to maximize ROI while driving enterprise engagement across multiple channels.

Qualifications

• Education: Bachelor's or Master's degree in Marketing, Business Administration, CS, or a related field.
• Experience: Minimum of 12+ years in digital marketing, with 2–3 years in leadership or strategic head role.
• Proven track record in B2B tech, IT services, or software development/SaaS marketing.
• Technical & Tool Proficiency: Deep expertise in SEO/SEM, Google Ads, LinkedIn Campaign Manager, and Programmatic advertising.
• Web analytics platforms and CRM/Marketing Automation tools: GA4, GTM, HubSpot, Salesforce, Marketo, Mailchimp.
• CMS familiarity: WordPress, Webflow; understanding HTML/CSS/UI-UX principles.
• Soft skills: Analytical mindset and strong cross-functional communication.

Responsibilities

• Develop and execute a comprehensive, scalable digital marketing strategy tailored to B2B software services (SaaS, custom app development, enterprise solutions).
• Build, mentor, and manage an internal digital marketing team (SEO, content, PPC, social media) alongside external agencies.
• Own and manage the digital marketing budget, maximizing ROI and CAC metrics.
• Partner with Sales and Technical heads to align campaign messaging with project updates and revenue goals.
• Design and execute multi-channel acquisition campaigns including Google Ads, LinkedIn Ads, retargeting, and ABM.
• Oversee SEO to rank for high-intent software development keywords and manage content marketing (whitepapers, case studies, blogs, webinars).
• Optimize website CRO, landing pages, and user funnels in collaboration with UX/UI and development teams.

Skills

SEO/SEM

Google Ads

LinkedIn Ads

Programmatic

CRM/MA

GA4

GTM

WordPress/Webflow

HTML/CSS

Leadership

Strategic planning

Education

Marketing Degree

MBA/CS

Tools

GA4

GTM

HubSpot

Salesforce

Marketo

Mailchimp

WordPress

Webflow

Job description

Key Responsibilities

Strategy & Leadership

• Develop and execute a comprehensive, scalable digital marketing strategy tailored to B2B software services (SaaS, custom app development, enterprise solutions).
• Build, mentor, and manage an internal digital marketing team (SEO, content, PPC, social media) alongside external agencies and freelancers/contract employees.
• Own and manage the digital marketing budget, allocating spend efficiently to maximize Return on Investment (ROI) and Customer Acquisition Cost (CAC) metrics.
• Partner closely with Sales and Technical heads to align campaign messaging with project/product updates, client case studies, and revenue goals.

Demand Generation & Acquisition

• Design and execute multi-channel acquisition campaigns including Google Ads, LinkedIn Ads, retargeting, and ABM (Account-Based Marketing) tailored to enterprise decision-makers and CTOs.
• Oversee technical and on-page/off-page SEO to build organic authority and rank for high-intent software development keywords.
• Manage inbound content marketing strategies (technical whitepapers, case studies, blogs, webinars) to nurture leads through long sales cycles.
• Optimize website conversion rate optimization (CRO), landing pages, and user funnels in partnership with UX/UI and web development teams.

Analytics & Performance Tracking

• Establish key performance indicators (KPIs) and build regular dashboards/reports for executive leadership tracking MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), and pipeline contribution.
• Utilize web analytics and marketing automation tools to track user behaviour, attribute revenue accurately, and run A/B tests.
• Monitor competitive landscapes in the software development industry and adapt positioning to stay ahead of market trends.

Qualifications & Requirements

• Education: Bachelors or Master’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Experience:
• Minimum of 12+ years of progressive experience in digital marketing, with at least 2–3 years in a leadership or strategic head role.
• Proven track record in B2B tech, IT services, or software development/SaaS marketing.
• Technical & Tool Proficiency:
• Deep expertise in SEO/SEM, Google Ads, LinkedIn Campaign Manager, and Programmatic advertising.
• Proficiency in web analytics platforms (e.g., Google Analytics 4, Google Tag Manager) and CRM/Marketing Automation tools (e.g., HubSpot, Salesforce, Marketo, or Mailchimp).
• Basic familiarity with web technologies, CMS (WordPress, Webflow), and understanding of HTML/CSS/UI-UX principles.
• Soft Skills:
• Strong analytical mindset with data-driven decision-making capabilities.
• Exceptional cross-functional communication, stakeholder management, and team-motivating skills.