Lead Generation Specialist

BUSON DIGITAL SERVICES INDIA PRIVATE LIMITED (formerly BUSON BUSINESS SERVICES); Tiruppur; On-site; INR 350,000 - 550,000; Full time

Job summary

BUSON DIGITAL SERVICES INDIA PRIVATE LIMITED (formerly BUSON BUSINESS SERVICES) is seeking a proactive Lead Generation Specialist – Software Sales to identify, qualify, and generate new business opportunities for our software and IT solutions.

You will engage potential clients via cold calling, LinkedIn, email outreach and research, schedule demonstrations, and help build a strong sales pipeline across target markets.

Qualifications

• 1–2 years of experience in Lead Generation, B2B Sales, Inside Sales, Software or IT Sales.
• Strong knowledge of lead-generation techniques and prospecting.
• Excellent verbal and written communication skills.
• Proficiency in LinkedIn, online research and lead-generation tools.
• Ability to identify decision-makers and qualify prospects.
• Strong follow-up and relationship-building skills.
• Target-oriented and self-motivated.
• Proficient in MS Office and Excel; CRM experience is a plus.

Responsibilities

• Identify and generate qualified B2B leads for software and IT solutions.
• Research target companies, industries and decision-makers.
• Lead generation via cold calling, LinkedIn, email campaigns and online research.
• Schedule meetings and product demonstrations.
• Maintain lead database and sales pipeline.
• Coordinate with BD and Sales to convert leads into opportunities.
• Track calls, leads and follow-ups and report status.
• Identify new markets and customer segments.

Skills

Lead Generation

B2B Sales

Software Sales

IT Sales

Cold Calling

LinkedIn Prospecting

Email Outreach

Inside Sales

Client Research

Lead Qualification

CRM

Follow-up

Business Development

Job description

Job Summary

We are looking for a proactive and result-oriented Lead Generation Specialist – Software Sales to identify, qualify, and generate new business opportunities for our software and IT solutions.

The ideal candidate should be confident in communicating with potential clients, have strong research and prospecting skills, and be comfortable with cold calling, email outreach, LinkedIn prospecting, and other lead-generation channels.

Key Responsibilities

• Identify and generate qualified B2B leads for software and IT solutions.
• Research target companies, industries, and decision-makers.
• Generate leads through cold calling, LinkedIn, email campaigns, online research, databases, and other channels.
• Contact prospective customers and introduce the company's software solutions.
• Understand initial customer requirements and qualify prospects based on business needs.
• Schedule meetings and product demonstrations for the sales team.
• Maintain and regularly update the lead database and sales pipeline.
• Follow up with prospects through calls, emails and other communication channels.
• Coordinate with the Business Development and Sales teams to convert qualified leads into opportunities.
• Maintain accurate records of calls, leads, follow-ups and outcomes.
• Achieve daily, weekly and monthly lead-generation targets.
• Prepare regular reports on lead-generation activities and conversion status.
• Identify new markets, industries and potential customer segments.

Requirements

• 1–2 years of experience in Lead Generation, B2B Sales, Inside Sales, Software Sales or IT Sales.
• Good understanding of lead-generation and prospecting techniques.
• Excellent verbal and written communication skills.
• Strong cold-calling and email communication skills.
• Good knowledge of LinkedIn, online research and lead-generation tools.
• Ability to identify decision-makers and qualify business prospects.
• Strong follow-up and relationship-building skills.
• Target-oriented and self-motivated.
• Good working knowledge of MS Office and Excel.
• Experience with CRM tools is an added advantage.
• Willingness to learn software products and understand customer requirements.

Key Skills

• Lead Generation | B2B Sales | Software Sales | IT Sales | Cold Calling | LinkedIn Prospecting | Email Outreach | Inside Sales | Client Research | Lead Qualification | CRM | Follow-up | Business Development