Lead Generation – Executive

Winsoftech; Mumbai; On-site; INR 279,000 - 446,000; Full time

Job summary

Winsoftech in Mumbai, Maharashtra seeks a results-driven Lead Generation Executive with 6 months to 1 year of experience to qualify and nurture potential customers supporting sales growth.

The role focuses on building a strong pipeline through outbound and inbound channels, including cold calls, emails, LinkedIn, and campaigns. Collaboration with the sales team is essential to meet targets and drive conversion metrics.

Qualifications

• Knowledge of lead generation, inside sales, and demand generation.
• Strong communication and persuasion skills.
• Familiarity with LinkedIn, emails, and lead databases.

Responsibilities

• Identify and generate new leads through cold calling, emails, LinkedIn, campaigns, and databases.
• Qualify leads based on defined criteria.
• Maintain and update lead data.
• Collaborate with the sales team.
• Run email and LinkedIn outreach campaigns and follow-ups.
• Track lead status and conversion metrics.
• Research target companies, industries, and decision-makers.
• Set up meetings for the Sales team.
• Ensure data accuracy and communication guidelines.

Skills

Lead generation

Inside sales

LinkedIn outreach

Email campaigns

Communication skills

Education

MBA in Marketing

Tools

LinkedIn

Email outreach

Lead databases

Job description

Job Summary:

We're looking for a results-driven Lead Generation Executive with 6 months to 1 year experience, who can qualify, and nurture potential customers to support sales growth. The role focuses on creating a strong pipeline through multiple outbound and inbound channels.

Key Responsibilities:

• Identify and generate new leads through cold calling, emails, LinkedIn, campaigns, and databases
• Qualify leads based on defined criteria
• Maintain and update lead data
• Collaborate closely with sales team
• Run email/LinkedIn outreach campaigns and follow-ups
• Track lead status and conversion metrics
• Research target companies, industries, and decision-makers
• Set up meetings for the Sales team
• Ensure data accuracy and communication guidelines

Required Skills:

• Knowledge of lead generation / inside sales / demand generation
• Strong communication and persuasion skills
• Familiarity with LinkedIn, emails, and lead databases
• Good analytical and research skills
• Ability to meet targets and work independently

Qualification:

• MBA in Marketing