Lead Generation Specialist (B2B – IT / Software Services)

Bridgestonetec; Jaipur; Remote; INR 400,000 - 600,000; Full time

Job summary

A growing IT services company is seeking a Lead Generation Specialist to identify, qualify, and nurture B2B clients via platforms like Upwork, Apollo.io, and LinkedIn. The ideal candidate will have proven experience in lead generation, strong communication skills, and the ability to meet weekly targets. Responsibilities include crafting proposals, building prospect lists, and managing outreach campaigns in the IT and digital marketing sectors.

Qualifications

• Proven experience in B2B lead generation using Upwork, Apollo.io, and LinkedIn.
• Strong communication skills for proposal crafting.
• Ability to meet daily and weekly lead generation targets.

Responsibilities

• Identify and qualify high-quality job postings.
• Use Apollo to build targeted prospect lists.
• Manage and grow the company's LinkedIn network.
• Qualify leads based on interest and budget.

Skills

B2B lead generation

Strong communication skills

Proposal crafting

Understanding of IT and Digital Marketing

Experience with CRM tools

Detail-oriented

Tools

HubSpot

Pipedrive

Apollo.io

LinkedIn Sales Navigator

Job description

Company Overview:

We are a growing IT services company specializing in web development, mobile apps, AI solutions, digital marketing, and creative design (graphics, video, social media). We help businesses build strong digital presence and scale through technology. We’re looking for a Lead Generation Specialist who can identify, qualify, and nurture potential B2B clients through platforms like Upwork, Apollo.io, and LinkedIn.

Key Responsibilities:

Upwork:

• Search and identify high-quality job postings that match our services.
• Prepare tailored proposals and follow up with potential clients.
• Maintain bid tracking and success metrics.

Apollo.io:

• Use Apollo to build targeted prospect lists based on industry, company size, and decision-maker roles.
• Extract verified contact data (email, LinkedIn, etc.).
• Manage and maintain an up-to-date CRM database of leads.

LinkedIn:

• Identify and connect with decision-makers (Founders, CEOs, CTOs, Marketing Heads, etc.).
• Send personalized outreach messages to generate qualified appointments.
• Manage and grow our company’s LinkedIn network and visibility.

General Lead Gen Activities:

• Qualify leads based on interest, budget, and project potential.
• Collaborate with the sales team for handoff and follow-up.
• Track daily/weekly progress and report KPIs (leads, responses, conversions).

Requirements:

• Proven experience in B2B lead generation using Upwork, Apollo.io, and LinkedIn.
• Strong communication and writing skills (especially for proposal crafting).
• Understanding of IT / Software / Digital Marketing services.
• Experience with CRM tools (HubSpot, Pipedrive, or similar).
• Ability to meet daily and weekly lead generation targets.
• Self-motivated, organized, and detail-oriented.

Preferred Qualifications:

• Experience generating leads for agencies or IT service providers.
• Familiarity with LinkedIn Sales Navigator or Apollo automation tools.
• Prior success in setting appointments and managing cold outreach campaigns.