Lead Generation Executive

InvoIdea; New Delhi; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Fixed salary with performance-based incentives

Opportunity to grow into a sales or business development role

Flexible and friendly work environment

Exposure to international projects and markets

Job summary

An IT solutions company in New Delhi is looking for a proactive Lead Generation Executive to generate and qualify new business opportunities. The role involves digital outreach and maintaining a lead database, alongside strong communication skills and experience in lead generation. The company offers a fixed salary with performance-based incentives and a friendly work environment. This position provides the opportunity for growth into sales or business development roles.

Qualifications

• 1-3 years of experience in lead generation, preferably in the IT or software industry.
• Experience with digital outreach methods and maintaining a lead database.

Responsibilities

• Identify potential leads through online research and social media.
• Generate leads via email campaigns and cold outreach.
• Maintain and update lead database using CRM tools.
• Nurture leads through the sales funnel and follow up on inquiries.
• Schedule meetings between potential clients and the sales team.

Skills

Strong communication skills

Interpersonal skills

Self-motivated

Target-driven mindset

Education

Bachelor's degree in Business, Marketing, IT, or related field

Tools

LinkedIn Sales Navigator

CRM systems (HubSpot, Zoho)

Email marketing platforms

Job description

We are a growing IT solutions company providing web, mobile, and software development services to global clients. To support our business development team, we are looking for a proactive Lead Generation Executive who can identify, qualify, and generate new business opportunities through various channels.

Job Summary

The Lead Generation Executive will be responsible for generating qualified leads through research, email campaigns, LinkedIn outreach, and other digital methods. You’ll play a key role in initiating contact with potential clients, nurturing prospects, and scheduling meetings for the sales or business development team.

Key Responsibilities

• Identify potential leads through online research, social media, job boards, and business directories.
• Generate qualified leads via email campaigns, LinkedIn messaging, and cold outreach.
• Maintain and update lead database using CRM tools.
• Follow up on inbound inquiries and nurture leads through the sales funnel.
• Collaborate with the sales and marketing teams to refine messaging and targeting.
• Schedule meetings or demos between potential clients and the sales team.
• Track lead generation metrics and prepare reports on conversion rates and outreach effectiveness.
• Stay updated on industry trends and competitor activities.

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing, IT, or related field.
• 1–3 years of experience in lead generation, preferably in the IT or software industry.
• Strong communication and interpersonal skills.
• Experience with LinkedIn Sales Navigator, Apollo, Crunchbase, or similar tools.
• Familiarity with email marketing platforms and CRM systems (HubSpot, Zoho, etc.).
• Self-motivated and target-driven mindset.
• Ability to work independently and manage time efficiently.

Preferred Qualifications

• Experience working with international clients (US, UK, UAE, etc.).
• Understanding of web, app, and software development services.
• Basic knowledge of sales pipelines and business development processes.

What We Offer

• Fixed salary with performance-based incentives
• Opportunity to grow into a sales or business development role
• Flexible and friendly work environment
• Exposure to international projects and markets