Lead Generation Manager

Empor Marcom LLP; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Empor Marcom LLP in Dadri, Uttar Pradesh, seeks an IT Lead Generation Manager to lead our B2B IT lead generation function and build a qualified pipeline for enterprise IT solutions.

You will lead a team of Lead Generation Executives, set targets, coach performance, manage campaigns across cold calling, email outreach, LinkedIn, and ensure alignment with sales and marketing to drive outcomes.

Qualifications

• Bachelor's degree in Business, Marketing, IT, or a related field.
• 4–7 years of relevant experience in B2B IT/Technology lead generation, with prior team management experience.
• Experience managing enterprise IT lead generation projects/campaigns is preferred.

Responsibilities

• Lead, manage, and mentor a team of Lead Generation Executives.
• Set individual and team targets and monitor performance against KPIs.
• Conduct regular performance reviews, coaching, and feedback sessions.
• Ensure the team follows effective prospecting, calling, email, and follow-up practices.
• Identify training and development requirements to improve team performance.

Skills

B2B lead gen

Team leadership

CRM tools

Prospecting

Campaign management

Data analysis

Stakeholder mgmt

Enterprise IT knowledge

LinkedIn prospecting

Outbound calling

Education

Bachelor's degree in Business/IT

4–7 years relevant exp in B2B IT lead gen with management

Tools

Salesforce

HubSpot

Zoho

LinkedIn Sales Navigator

Lusha

Apollo

ZoomInfo

Job description

We are looking for a proactive and results-driven IT Lead Generation Manager to lead our B2B IT lead generation function and drive qualified pipeline for enterprise IT solutions.

The ideal candidate should have strong experience in B2B IT lead generation, outbound campaigns, appointment setting, and team management. This role will be responsible for managing a lead generation team, overseeing projects and campaigns, driving performance against targets, and working closely with sales and marketing teams to deliver business outcomes.

Key Responsibilities:

• Lead, manage, and mentor a team of Lead Generation Executives.
• Set individual and team targets and monitor performance against KPIs.
• Conduct regular performance reviews, coaching, and feedback sessions.
• Ensure the team follows effective prospecting, calling, email, and follow-up practices.
• Identify training and development requirements to improve team performance.

Lead Generation & Business Development

• Oversee qualified lead generation through cold calling, email campaigns, LinkedIn, and other prospecting channels.
• Ensure effective identification and engagement of key decision-makers such as CIOs, CTOs, IT Heads, Infrastructure Managers, and Digital Transformation leaders.
• Drive appointment setting for discovery meetings, demos, webinars, and sales conversations.
• Monitor lead quality, conversion rates, and pipeline contribution.
• Support the team in handling complex prospects and high-value accounts.

Project & Campaign Management

• Own and manage multiple lead generation projects/campaigns from planning to execution.
• Define campaign objectives, target audiences, timelines, and KPIs.
• Allocate resources and ensure timely execution of campaigns.
• Track campaign performance and provide regular reports and insights to stakeholders.
• Identify gaps and implement corrective actions to improve campaign outcomes.
• Ensure smooth coordination between lead generation, sales, and marketing teams.

Account & Market Research

• Oversee research of target accounts, industries, decision-makers, and customer requirements.
• Ensure the team maintains accurate prospect and activity data in the CRM.
• Stay updated on enterprise IT trends, technologies, and market developments.

Reporting & Performance Management

• Track weekly and monthly team performance against lead, meeting, and conversion targets.
• Prepare MIS and campaign performance reports for management.
• Analyse key metrics and identify opportunities for process and performance improvement.Maintain accountability for overall project and team targets.

Preferred Technologies/Solutions

• Cybersecurity
• IT Infrastructure
• Databases: Oracle, SQL Server, MongoDB, Couchbase
• AI & Automation
• CRM Solutions
• Networking & Storage
• Backup & Disaster Recovery
• SaaS Applications

Required Skills

• Strong experience in B2B IT/Technology lead generation.
• Proven experience managing and mentoring a lead generation/sales development team.
• Strong outbound calling, email outreach, prospecting, and appointment-setting skills.
• Experience managing B2B lead generation campaigns/projects.
• Strong understanding of enterprise IT products and solutions.
• Experience working with CRM tools such as Salesforce, HubSpot, or Zoho.
• Familiarity with LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, or similar prospecting tools.
• Strong communication, presentation, analytical, and stakeholder management skills.
• Ability to manage multiple projects, teams, and priorities simultaneously.
• Strong target orientation and problem-solving abilities.

Qualification

• Bachelor's degree in Business, Marketing, IT, or a related field.
• 4–7 years of relevant experience in B2B IT/Technology lead generation, with prior team management experience.
• Experience managing enterprise IT lead generation projects/campaigns is preferred.