Lead Generation Specialist

iSearch Solution Private Limited; Delhi; On-site; INR 600,000 - 800,000; Full time

Job summary

iSearch Solution Private Limited, a growing digital marketing agency in Delhi, is seeking a Lead Generation Specialist to manage client acquisitions. The role requires 3–4 years of experience in lead generation, particularly in digital marketing or agency environments. Responsibilities include prospecting, pipeline management, and optimizing outreach strategies. Candidates must have a proven history of meeting lead targets and effectively managing CRM data. This position offers the opportunity to work in a dynamic team environment.

Qualifications

• 3–4 years of hands-on lead generation experience in a relevant field.
• Proven track record of consistently achieving lead targets.

Responsibilities

• Identify and qualify potential clients across industries.
• Execute outbound outreach via cold email, LinkedIn, and calls.
• Manage multi-touch outreach sequences effectively.
• Qualify inbound and outbound leads based on defined criteria.

Skills

Lead generation

CRM management

Outbound marketing

Communication

Job description

Description

We are a growing digital marketing agency looking for a sharp, self-driven Lead Generation Specialist to own and drive our new client acquisition engine. You will be responsible for identifying, prospecting, and qualifying potential clients across industries and delivering a consistent pipeline of high-quality leads to the sales team.

Key Responsibilities

Prospecting & Outreach

• Research and build targeted prospect lists based on ICP (Ideal Client Profile) across industries
• Execute high-volume outbound outreach via cold email, LinkedIn, and calls
• Personalize outreach messaging based on prospect's business, pain points, and goals
• Follow up consistently and manage multi-touch outreach sequences

Pipeline Management

• Qualify inbound and outbound leads based on defined criteria (budget, need, timeline, authority)
• Book discovery calls and demos for the Business Development / Sales team
• Maintain and update CRM with accurate lead data, status, and activity logs
• Track and report weekly pipeline metrics — outreach sent, reply rates, meetings booked

Strategy & Optimization

• A/B test subject lines, messaging, and outreach sequences to improve conversion rates
• Identify new lead sources, directories, and channels to expand prospecting reach
• Work closely with marketing to align outbound messaging with ongoing campaigns
• Provide feedback on lead quality and market responses to refine ICP

Required Skills & Experience

Experience

• 3–4 years of hands‑on lead generation experience, preferably in a digital marketing, SaaS, or agency environment
• Proven track record of consistently hitting lead or meeting targets