Lead Generation Executive

MediaSkope; Pune District; On-site; INR 300,000 - 420,000; Full time

Job summary

MediaSkope is seeking a proactive Lead Generation Associate to identify potential clients and fuel the sales pipeline. You will generate leads through online research, cold calling, email campaigns, and LinkedIn outreach, then qualify and hand over opportunities to the sales team.

The role requires strong communication, research, and a persistent, target-driven mindset to convert interest into opportunities and support marketing efforts as needed.

Qualifications

• Experience in lead generation and qualification.
• Familiarity with CRM and sales processes.
• Strong communication and analytical abilities.

Responsibilities

• Research and identify potential clients through online sources, databases, and market research.
• Generate new leads via cold calling, email campaigns, LinkedIn outreach, and other channels.
• Qualify leads based on business requirements and set criteria.
• Maintain and update lead databases/CRM with accurate information.
• Coordinate with the sales team and hand over qualified leads.
• Follow up with prospects to maintain engagement and convert interest into opportunities.
• Support marketing campaigns and outreach activities when required.
• Ensure timely reporting of lead status and campaign performance.

Skills

Good communication

Interpersonal skills

Research and analytics

Sales & marketing basics

Persistence and target orientation

Job description

Role & responsibilities

• Research and identify potential clients through online sources, databases, and market research
• Generate new leads via cold calling, email campaigns, LinkedIn outreach, and other channels
• Qualify leads based on business requirements and set criteria
• Maintain and update lead databases/CRM with accurate information
• Coordinate with the sales team and hand over qualified leads
• Follow up with prospects to maintain engagement and convert interest into opportunities
• Support marketing campaigns and outreach activities when required
• Ensure timely reporting of lead status and campaign performance

Skills Required:

• Good communication and interpersonal skills
• Strong research and analytical ability
• Basic understanding of sales and marketing process
• Persistence and target-oriented mindset