Lead Generation Executive

TechnologyCounter; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

TechnologyCounter is seeking a results-driven B2B lead generation specialist to fuel the sales pipeline from Pune, India. You will generate leads via LinkedIn, email campaigns, and web research, and target key decision-makers.

You will qualify prospects using BANT, classify them as MQL/HQL/SQL, and hand over SQLs to sales. You’ll track metrics in the CRM and coordinate with Marketing to improve lead quality and conversions.

Responsibilities

• Generate B2B leads through LinkedIn, email campaigns, databases, and web research.
• Identify and target decision-makers and key stakeholders.
• Conduct lead qualification based on requirements and buying intent.
• Classify leads into MQL, HQL, and SQL based on criteria.
• Qualify prospects using the BANT framework – Budget, Authority, Need, and Timeline.
• Conduct outbound calls, cold emails, and LinkedIn outreach.
• Research accounts and identify potential business opportunities.
• Nurture prospects and follow up regularly to move them through the sales funnel.
• Hand over qualified SQLs to the Business Development/Sales team.
• Maintain accurate lead information and activity in the CRM.
• Track lead-generation metrics including lead volume, qualification rate, meetings booked, and conversions.
• Achieve monthly lead-generation and qualified-meeting targets.
• Coordinate with the Marketing and Sales teams to improve lead quality and conversion.

Skills

Lead generation

LinkedIn outreach

Cold outreach

CRM

Prospect qualification

Tools

CRM software

LinkedIn Sales Navigator

Job description

• Generate B2B leads through LinkedIn, email campaigns, databases, and web research.
• Identify and target relevant decision-makers and key stakeholders.
• Conduct lead qualification based on business requirements and buying intent.
• Classify leads into MQL, HQL, and SQL based on defined criteria.
• Qualify prospects using the BANT framework – Budget, Authority, Need, and Timeline.
• Conduct outbound calls, cold emails, and LinkedIn outreach.
• Research accounts and identify potential business opportunities.
• Nurture prospects and follow up regularly to move them through the sales funnel.
• Hand over qualified SQLs to the Business Development/Sales team.
• Maintain accurate lead information and activity in the CRM.
• Track lead-generation metrics including lead volume, qualification rate, meetings booked, and conversions.
• Achieve monthly lead-generation and qualified-meeting targets.
• Coordinate with the Marketing and Sales teams to improve lead quality and conversion.