Lead Generation Executive

Manipal Technologies Limited; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Manipal Technologies Limited in Bengaluru seeks a results-oriented Lead Generation specialist to develop and execute multi-channel campaigns, ensure a steady pipeline, and collaborate with marketing and sales for growth.

You will manage CRM systems, qualify leads, and leverage marketing automation to improve campaign ROI while staying ahead of industry trends.

Qualifications

• BE or equivalent degree with MBA/PGDM is preferred.
• 2+ years in lead generation, demand generation, or digital marketing.
• Strong knowledge of CRM systems and marketing automation tools.

Responsibilities

• Develop and execute lead generation strategies across digital, social, email, and offline channels.
• Analyze target markets and segments to identify opportunities.
• Plan, execute, and optimize campaigns to maximize ROI.
• Establish lead scoring and qualification processes.
• Maintain and update CRM systems for accurate tracking and reporting.
• Collaborate with sales and marketing teams to align efforts with business goals.
• Monitor KPIs and report on performance for continuous growth.
• Stay updated on trends, tools, and technologies to enhance effectiveness.

Skills

Lead generation

Demand generation

Digital marketing

CRM systems

Marketing automation

Campaign management

Lead qualification

Analytics

Education

BE + MBA/PGDM

Bachelor's degree in Marketing/Business

Tools

Salesforce

HubSpot

Job description

Lead Generation is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.

Key Responsibilities

• Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
• Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
• Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
• Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
• CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot) for accurate lead tracking and reporting.
• Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
• Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
• Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.

Educational Qualifications

BE+ MBA/ PGDM or MBA/ PGDM

Experience Level (If applicable)

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in lead generation, demand generation, or digital marketing.
• Strong knowledge of CRM systems and marketing automation tools.