Business Development Executive

SourceMash Technologies; Mohali; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SourceMash Technologies in Mohali, Punjab is seeking a Lead Generator to own and lead our B2B outbound lead generation efforts. The role covers strategy, execution oversight, team leadership, and client communication across email, cold calling, and LinkedIn outreach.

You will define ICPs, buyer personas, messaging, and outreach cadences, while tracking funnel KPIs and ensuring quality across channels. Collaboration with Sales teams and CRM compliance are key success factors.

Qualifications

• 3+ years in B2B Lead Generation / Outbound Sales / SDR leadership.
• Experience with multiple outreach channels (email, cold calls, LinkedIn).
• Proven ability to manage client communications and report on performance.

Responsibilities

• Own and define endtoend outbound lead generation strategy.
• Plan and oversee cold email campaigns, cold calling, and LinkedIn outreach.
• Define ICP, buyer personas, messaging frameworks, and outreach cadences.
• Handle client communication, performance reviews, and conversion reporting.
• Track funnel KPIs: lead volume, reply rate, call connect rate, meetings booked, conversions.
• Review call recordings, email drafts, and LinkedIn messages for quality and improvement.
• Ensure smooth handoff of qualified leads (SQLs) to Sales/Account teams.
• Maintain CRM discipline and data compliance standards.

Skills

Lead generation

Outbound sales

Team leadership

Client-facing

Analytics & reporting

Tools

Seamless

Apollo

ZoomInfo

Lusha

LinkedIn Sales Navigator

Salesforce/HubSpot/Zoho

Job description

We are hiring a Lead Generator to own and manage our B2B outbound lead generation function. This role will be responsible for strategy, execution oversight, team management, and client communication across email marketing, cold calling, and LinkedIn outreach channels.

Key Responsibilities

• Own and define endtoend outbound lead generation strategy
• Plan and oversee cold email campaigns, cold calling efforts, and LinkedIn messaging
• Define ICP, buyer personas, messaging frameworks, and outreach cadences
• Handle client communication, performance reviews, and conversion reporting
• Track funnel KPIs: lead volume, reply rate, call connect rate, meetings booked, conversions
• Review call recordings, email drafts, and LinkedIn messages for quality and improvement
• Ensure smooth handoff of qualified leads (SQLs)to Sales/Account teams
• Maintain CRM discipline and data compliance standards

Required Skills & Experience

• 3+ years in B2B Lead Generation / Outbound Sales / SDR leadership
• Strong experience with Seamless, Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator
• Proven handson experience with emails, cold calls, and LinkedIn outreach
• Excellent clientfacing and stakeholder communication skills
• Strong conversion, analytics, and reporting mindset
• Experience working with CRM systems (Salesforce, HubSpot, Zoho).