Lead Generation Executive

Ipath Infotech; Ahmedabad District; On-site; INR 400,000 - 800,000; Full time

Job summary

Ipath Infotech is seeking a proactive Business Development professional to drive B2B lead generation and outreach. You will research target companies, reach out via email and LinkedIn, and qualify prospects for the sales team.

You will maintain databases, coordinate handovers with Sales, and track performance metrics while staying updated on industry trends and opportunities.

Qualifications

• Strong communication and interpersonal skills.
• Good knowledge of B2B lead generation and prospecting.
• Excellent online research and data-mining skills.
• Experience with LinkedIn, email marketing, CRM tools and lead-generation platforms.
• Good knowledge of MS Excel / Google Sheets.
• Strong follow-up and relationship-building skills.
• Ability to identify and qualify potential business opportunities.
• Target-oriented and self-motivated approach.
• Good written and spoken English.
• Ability to work independently as well as in a team.

Responsibilities

• Identify and generate potential B2B leads through online research and databases.
• Research target companies, decision-makers, and key contacts.
• Build and maintain accurate databases of prospective clients.
• Qualify leads based on business requirements and company profile.
• Conduct cold calling, email outreach and LinkedIn outreach.
• Schedule meetings and product/service discussions for the team.
• Maintain regular follow-ups and update lead status.
• Maintain accurate lead information in CRM systems.
• Coordinate with Sales and BD teams for lead handover.
• Track lead-generation activities, conversion rates and campaigns.
• Prepare daily/weekly/monthly reports on lead generation.
• Stay updated on industry trends and opportunities.
• Achieve assigned lead-generation and meeting-generation targets.

Skills

Communication

Lead generation

Research & data-mining

LinkedIn/CRM tools

Excel/Sheets

Follow-up

Qualify opportunities

Target-driven

English proficiency

Teamwork

Tools

CRM platforms

Email marketing platforms

Lead generation platforms

LinkedIn

Job description

Key Responsibilities

• Identify and generate potential B2B leads through online research, databases, social media, LinkedIn, email campaigns, and other channels.
• Research target companies, decision-makers, and key contacts based on defined customer profiles.
• Build and maintain accurate databases of prospective clients.
• Qualify leads based on business requirements, company profile, industry, budget, and other relevant criteria.
• Conduct cold calling, email outreach and LinkedIn outreach to prospective clients.
• Schedule meetings and product/service discussions for the Business Development or Sales team.
• Maintain regular follow-ups with prospects and update lead status.
• Maintain accurate lead information in CRM systems and ensure proper data management.
• Coordinate with the Sales and Business Development teams to ensure smooth lead handover.
• Track lead-generation activities, conversion rates, and campaign performance.
• Prepare daily/weekly/monthly reports on lead generation and outreach activities.
• Stay updated on industry trends, target markets, competitors, and potential business opportunities.
• Achieve assigned lead-generation and meeting-generation targets.

Required Skills:

• Strong communication and interpersonal skills.
• Good knowledge of B2B lead generation and prospecting.
• Excellent online research and data-mining skills.
• Experience with LinkedIn, email marketing, CRM tools and lead-generation platforms.
• Good knowledge of MS Excel / Google Sheets.
• Strong follow-up and relationship-building skills.
• Ability to identify and qualify potential business opportunities.
• Target-oriented and self-motivated approach.
• Good written and spoken English.
• Ability to work independently as well as in a team.

Preferred Skills

• Experience in IT services, software, SaaS, web development, mobile applications, or digital services.
• Experience with LinkedIn Sales Navigator or similar prospecting tools.
• Familiarity with CRM platforms.
• Knowledge of international markets such as the USA, UK, Canada, Australia or Europe is an advantage.