Lead Generation Executive

We Alll; Kolkata District; On-site; INR 250,000 - 450,000; Full time

Job summary

We Alll, Kolkata-based digital marketing company, seeks a Lead Generation Executive for on-site work to identify, qualify, and nurture opportunities. You will research daily to discover potential clients, maintain lead databases, and reach out via calls, messages, and emails, aligning efforts with sales and marketing campaigns.

You will prepare presentations or information kits, schedule meetings or demos, and provide regular reports on lead status and conversion potential.

Qualifications

• Demonstrated ability in generating New Leads and managing Lead Generation activities.
• Strong Market Research skills to identify target industries, segments, and prospective clients.
• Effective Communication skills for engaging prospects and coordinating with internal teams.
• Basic to intermediate Sales capabilities, including lead qualification and supporting follow-ups.
• Comfort working with CRM tools or lead management systems and maintaining accurate records.
• Prior experience in digital marketing or agency environments is an advantage.

Responsibilities

• Identify, qualify, and nurture new business opportunities for We Alll.
• Daily research to discover potential clients.
• Maintain lead databases and reach out through calls, messages, and emails.
• Collaborate with sales and marketing teams to align lead generation activities with campaigns and goals.
• Prepare and share basic presentations or information kits.
• Schedule meetings or demos for the sales team.
• Provide regular reports on lead status and conversion potential.
• Contribute ideas to improve lead quality and refine targeting/outreach approaches.

Skills

Lead generation

Market research

Communication

Sales

CRM

Proactive mindset

Digital marketing experience

Education

Bachelor’s degree in Business/Marketing or related field

Tools

CRM tools

Job description

Company Description

We Alll is a digital marketing company focused on strengthening clients’ online presence through innovative, results-driven strategies. The team specializes in Social Media Optimization, audience-centric Content Strategy, and Local SEO to improve visibility and community reach. We Alll also builds tailored Meta Ads and Google Ads campaigns designed to drive measurable growth and maximize ROI. In addition, the company provides Hack Page Recovery services to keep Facebook and Instagram pages secure and functioning properly. Professionals joining We Alll can expect to work in a dynamic environment that values impact, creativity, and continuous improvement.

Role Description

The Lead Generation Executive will be responsible for identifying, qualifying, and nurturing new business opportunities for We Alll. This full-time, on-site role is based in Kolkata and involves daily research to discover potential clients, maintaining lead databases, and reaching out through calls, messages, and emails. The person in this role will collaborate closely with the sales and marketing teams to align lead generation activities with ongoing campaigns and business goals. They will prepare and share basic presentations or information kits, schedule meetings or demos for the sales team, and provide regular reports on lead status and conversion potential. The Lead Generation Executive will also contribute ideas to improve lead quality and support continuous refinement of targeting and outreach approaches.

Qualifications

• Demonstrated ability in generating New Leads and managing Lead Generation activities.
• Strong Market Research skills to identify target industries, segments, and prospective clients.
• Effective Communication skills for engaging prospects and coordinating with internal teams.
• Basic to intermediate Sales capabilities, including lead qualification and supporting follow-ups.
• Comfort working with CRM tools or lead management systems and maintaining accurate records.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.
• Proactive, goal-oriented mindset with the ability to work independently and as part of a team.
• Prior experience in digital marketing or agency environments is an advantage.