Lead Generation Specialist

Infotattva Business Solutions OPC Private Limited; Khordha; On-site; INR 300,000 - 600,000; Full time

Job summary

Infotattva Business Solutions OPC Private Limited in Bhubaneswar invites a Lead Generation Specialist to join our on-site team. You will identify and qualify new business leads through online research, social media, and databases, and coordinate with sales to set meetings.

The role emphasizes high-volume outreach, CRM updates, and reporting on pipeline progress, working closely with marketing to refine messaging and campaigns that drive consistent lead flow.

Qualifications

• Identify and qualify new leads across multiple channels.
• Strong communication, both written and spoken.
• Sales skills to nurture interest and schedule meetings.
• Proficient research for market analysis and client needs.
• Experience with CRM/lead tools and spreadsheets.

Responsibilities

• Generate and qualify leads through online research and social media.
• Reach out via calls, emails, and messages to prospects.
• Maintain lead lists and CRM records; track outreach.
• Collaborate with sales and marketing to improve targeting.

Skills

Lead generation

Communication skills

Research skills

CRM usage

On-site work

Education

Bachelor’s degree in Business/Marketing

Tools

CRM software

Spreadsheets

Job description

Company Description

Infotattva Business Solutions OPC Private Limited delivers end-to-end digital solutions, including website and mobile app design and development, to help businesses build a strong online presence. The company provides SEO, social media marketing, PPC, Meta Ads, and Google Ads services to drive growth and visibility for clients. Infotattva leverages Artificial Intelligence to enhance efficiency, performance, and decision-making across its digital offerings. Strong cybersecurity practices ensure that client platforms remain safe, reliable, and compliant. The organization focuses on delivering smart, effective, and secure digital solutions tailored to the needs of diverse businesses.

Role Description

The Lead Generation Specialist is a full-time, on-site role based in Bhubaneswar. This role involves identifying and qualifying new business leads through online research, databases, social media, and other digital channels. The specialist will engage prospects via calls, emails, and messaging platforms, introduce company services, and set up meetings or demos for the sales team. Daily activities include maintaining and updating lead lists and CRM records, tracking outreach efforts, and sharing regular reports on pipeline progress. The role includes close collaboration with sales and marketing teams to refine targeting, improve messaging, and support campaigns that drive consistent, high-quality lead flow.

Qualifications

• Strong skills in identifying New Leads and managing Lead Generation activities across multiple channels.
• Effective Communication skills, including clear spoken and written communication with prospects and internal teams.
• Basic to intermediate Sales skills, with the ability to nurture interest, handle initial objections, and schedule qualified meetings.
• Proficient Research skills for market analysis, prospect profiling, and understanding client business needs.
• Experience using CRM or lead management tools and spreadsheets to track leads and outreach activities.
• Ability to work on-site in Bhubaneswar, manage time efficiently, and handle high-volume outreach targets.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.
• Prior experience in B2B lead generation, IT services, or digital marketing agencies is an advantage.
• Comfort with digital tools, social media platforms, and basic understanding of digital marketing services offered by the company.