Lead Generation - Internship

Scimplify; Bengaluru; On-site; INR 450,000 - 550,000; Full time

Job summary

Scimplify seeks a proactive Lead Generation Executive to support business development by identifying, qualifying, and nurturing inbound marketing leads. You will engage with prospects, validate requirements, research information, and ensure high-quality leads pass to the sales team for engagement.

The role requires a Bachelor's degree, fluency in English and Hindi, strong Excel skills, and excellent communication and research abilities to maintain an organized lead pipeline and CRM data.

Qualifications

• English and Hindi mandatory; knowledge of South Indian languages is a plus.
• Bachelor's degree in relevant field.
• Proficient in MS Excel with data entry, formulas, and reporting.
• Strong verbal and written communication skills.
• Ability to research and validate information from multiple sources.
• Customer-oriented mindset with relationship-building abilities.
• Ability to work independently and manage multiple leads.
• Quick learner with understanding of products and processes.
• High attention to detail in CRM data maintenance.

Responsibilities

• Qualify and evaluate inbound marketing leads via calls, email, and messaging.
• Engage with prospects to capture business requirements and timelines.
• Lead nurturing by validating company details and purchase intent.
• Research prospect information from websites, portals, and LinkedIn.
• Assess lead quality using predefined criteria and maintain a pipeline.
• Keep CRM data accurate and up-to-date.
• Coordinate with Sales and Marketing for lead handover and follow-up.
• Track lead status and generate periodic lead generation reports.
• Build knowledge of products and target industries to engage prospects.
• Ensure timely follow-ups and high-quality customer experience.

Skills

English proficiency

Hindi proficiency

MS Excel

Communication skills

Research ability

CRM data management

Lead qualification

Independent work

Attention to detail

Education

Bachelor's degree in Business Administration/Marketing/Commerce

Tools

CRM software

Job description

About Us

We are a specialty chemicals manufacturing company with a full stack solution from R&D to manufacturing and global supply chain of chemicals to 26+ countries. Headquartered in Bengaluru, India we cater to pharmaceutical, agrochemical, industrial chemicals, food, nutraceuticals and animal nutrition industries. Our B2B fulfillment platform supports businesses globally in developing and manufacturing chemicals from lab to commercial scale. With a team of in-house R&D experts and scientists, we offer custom synthesis and route scouting services to support manufacturers in product development. We are VC backed. We are 450+ people strong and have entities in India, Japan, USA, UAE and Indonesia. We are currently exporting to over 17 countries from India.

Job Summary

We are looking for a proactive and detail-oriented Lead Generation Executive to support our business development efforts by identifying, qualifying, and nurturing inbound marketing leads. The role involves engaging with prospective customers, validating business requirements, researching customer information, and ensuring high-quality leads are passed on to the sales team for further engagement.

Key Responsibilities

• Qualify and evaluate inbound marketing leads through phone calls, emails, WhatsApp, and other communication channels.
• Engage with prospective customers to understand their business requirements, including product grade, purity, end-use application, quantity requirements, and procurement timelines.
• Conduct lead nurturing activities by validating company details, customer profiles, and purchase intent.
• Research and verify prospect information using company websites, online portals, LinkedIn, industry databases, and other available resources.
• Assess lead quality based on predefined qualification criteria and maintain an organized lead pipeline.
• Maintain accurate and up-to-date customer and lead information in CRM systems.
• Coordinate with the Sales and Marketing teams to ensure seamless lead handover and follow-up.
• Track lead status, maintain activity records, and prepare periodic reports on lead generation and conversion metrics.
• Continuously build knowledge of the company's products, applications, and target industries to effectively engage with prospects.
• Ensure timely follow-up with prospects and maintain a high standard of customer experience throughout the qualification process.

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related discipline.
• Proficiency in English and Hindi is mandatory. Knowledge of one or more South Indian languages will be an added advantage.
• Strong working knowledge of MS Excel, including data entry, basic formulas, and reporting.
• Excellent verbal and written communication skills.
• Strong research and analytical skills with the ability to gather and validate information from multiple sources.
• Customer-oriented mindset with strong interpersonal and relationship-building abilities.
• Ability to work independently, prioritize tasks, and manage multiple leads simultaneously.
• Quick learner with the ability to understand products, business processes, and market dynamics.
• High attention to detail and accuracy in maintaining CRM data.