EXECUTIVE - LEAD GENERATOR

Network Techlab India Limited; Mumbai; On-site; INR 502,200 - 558,000; Full time

Job summary

A dynamic technology firm in Mumbai is seeking an Inside Lead Generator to identify and nurture potential clients through remote channels. This role involves executing outbound communication strategies and responding to inbound inquiries to convert prospects into sales opportunities. The ideal candidate will have a Bachelor's Degree, excellent communication skills, and up to 3 years of experience in lead generation. The position offers an attractive monthly compensation package of 45,000 - 50,000 CTC.

Qualifications

• 0-3 years of experience in lead generation, inside sales, or telemarketing.
• Freshers with strong communication can apply.
• Familiarity with B2B sales preferred.

Responsibilities

• Identify, qualify, and nurture potential clients through remote channels.
• Conduct research to identify prospects and segment leads.
• Execute outbound lead generation campaigns via calls, emails, and messaging.
• Assess prospect needs and qualify leads using frameworks like BANT.
• Respond to inbound inquiries and convert them into sales opportunities.
• Schedule product demos and meetings for the sales team.
• Log interactions and maintain performance reports in CRM.
• Collaborate with marketing to provide feedback on lead quality.

Skills

Excellent verbal & written communication

Strong cold-calling confidence

Ability to handle objections smoothly

Education

Bachelor’s Degree in Business, Marketing, or related field

Tools

CRM tools

LinkedIn Sales Navigator

Email automation platforms

Job description

Position Overview

The Inside Lead Generator is responsible for identifying, qualifying, and nurturing potential clients through remote channels. This role focuses on generating high-quality leads that support the sales pipeline, ensuring steady business growth. The position primarily involves prospect research, outbound outreach (calls, emails, LinkedIn), and converting inquiries into sales‑qualified opportunities.

Key Responsibilities

• Lead Research & Identification
• Conduct detailed research to identify potential prospects using CRM, LinkedIn, online directories, social platforms, and industry databases.
• Segment leads based on industry, geography, buying potential, and decision‑making roles.
• Maintain and update lead lists regularly.
• Outbound Lead Generation
• Execute daily outbound calling, emailing, and messaging campaigns.
• Initiate engaging conversations to introduce products/services.
• Follow scripts and frameworks while personalizing communication as required.
• Lead Qualification
• Assess prospect needs, pain points, budgets, and timelines.
• Use BANT / CHAMP / GPCT frameworks to qualify leads.
• Ensure only relevant, high‑intent prospects are passed to the Sales Executives.
• Inbound Lead Handling
• Respond quickly to inbound inquiries from website forms, social media, referrals, and digital campaigns.
• Convert curious prospects into warm sales opportunities.
• Appointment Setting
• Schedule product demos, meetings, or follow‑up calls for the Business Development / Sales Team.
• Ensure calendar coordination and reminders for both teams.
• CRM & Reporting
• Log all interactions into CRM systems accurately (Ican etc.).
• Maintain daily/weekly performance reports on leads, conversions, and pipeline status.
• Track KPIs like call volume, email responses, lead‑to‑opportunity rate.
• Collaboration with Marketing & Sales
• Provide feedback to marketing on lead quality, campaign results, and prospect behavior.
• Work closely with sales to understand target customer profiles and refine approach.

Required Skills & Competencies

• Excellent verbal & written communication.
• Strong cold‑calling confidence.
• Ability to handle objections smoothly.

Technical Skills

• Proficiency with CRM tools.
• Experience with LinkedIn Sales Navigator, email automation platforms, and lead databases.
• Basic understanding of sales funnels and digital marketing.

Soft Skills

• High persistence and resilience.
• Strong attention to detail.
• Ability to work under targets & deadlines.
• Problem‑solving and active listening.

Qualifications

• Bachelor’s Degree in Business, Marketing, or related field.
• 0-3 years of experience in lead generation, inside sales, or telemarketing (freshers with strong communication can apply).
• Familiarity with B2B sales preferred.

Package

• 45 - 50 CTC Monthly