Social Media Executive ( Lead Generation )

Keka Technologies Private Limited; Hyderabad; On-site; INR 350,000 - 700,000; Full time

Job summary

Keka Technologies Private Limited in Hyderabad is seeking a proactive Lead Generation professional to identify and qualify prospects and drive multi-channel outreach.

You will maintain CRM data, generate qualified leads across social platforms, schedule meetings, and collaborate with Sales and Marketing to optimize campaigns and report on pipeline health.

Responsibilities

• Identify and generate qualified leads through cold calling, email campaigns, online research, referrals, and digital outreach activities.
• Generate high-quality leads through Facebook, Instagram, LinkedIn, WhatsApp, Telegram, YouTube, and other relevant social media platforms.
• Respond promptly to enquiries received through social media, engage with prospects professionally, and convert them into qualified leads.
• Participate in relevant online communities, forums, groups, and networking platforms to generate organic leads and increase brand visibility.
• Build, qualify, nurture, and maintain a strong pipeline of prospective clients by understanding customer requirements and ensuring timely handover of qualified prospects to the Sales team.
• Schedule appointments and coordinate meetings between qualified prospects and the Sales team to maximize conversion opportunities.
• Maintain accurate lead data, customer interactions, and follow-up activities in the CRM system, ensuring all updates are recorded in real time.
• Collaborate closely with the Sales and Marketing teams during campaigns, webinars, promotional activities, and product launches while providing regular feedback on lead quality and campaign performance.
• Conduct competitor research, market analysis, and industry trend monitoring to identify new lead generation opportunities and improve outreach strategies.
• Achieve daily, weekly, and monthly targets for lead generation, follow-ups, appointments, and overall business development objectives.
• Prepare regular reports and dashboards on lead generation performance, enquiry status, conversion rates, campaign effectiveness, and pipeline health.
• Ensure excellent customer engagement by maintaining professional communication, timely follow-ups, and a high standard of customer service throughout the lead lifecycle.
• Continuously optimize lead generation strategies by analyzing campaign performance, testing new outreach methods, and recommending process improvements.

Job description

• Identify and generate qualified leads through cold calling, email campaigns, online research, referrals, and digital outreach activities.
• Generate high-quality leads through Facebook, Instagram, LinkedIn, WhatsApp, Telegram, YouTube, and other relevant social media platforms.
• Respond promptly to enquiries received through social media, engage with prospects professionally, and convert them into qualified leads.
• Participate in relevant online communities, forums, groups, and networking platforms to generate organic leads and increase brand visibility.
• Build, qualify, nurture, and maintain a strong pipeline of prospective clients by understanding customer requirements and ensuring timely handover of qualified prospects to the Sales team.
• Schedule appointments and coordinate meetings between qualified prospects and the Sales team to maximize conversion opportunities.
• Maintain accurate lead data, customer interactions, and follow-up activities in the CRM system, ensuring all updates are recorded in real time.
• Collaborate closely with the Sales and Marketing teams during campaigns, webinars, promotional activities, and product launches while providing regular feedback on lead quality and campaign performance.
• Conduct competitor research, market analysis, and industry trend monitoring to identify new lead generation opportunities and improve outreach strategies.
• Achieve daily, weekly, and monthly targets for lead generation, follow-ups, appointments, and overall business development objectives.
• Prepare regular reports and dashboards on lead generation performance, enquiry status, conversion rates, campaign effectiveness, and pipeline health.
• Ensure excellent customer engagement by maintaining professional communication, timely follow-ups, and a high standard of customer service throughout the lead lifecycle.
• Continuously optimize lead generation strategies by analyzing campaign performance, testing new outreach methods, and recommending process improvements.