Lead Generation Executive

Rox Hi-tech; Chennai District; On-site; INR 350,000 - 520,000; Full time

Job summary

ROX Hi-Tech Limited is seeking a motivated Lead Generation Executive to join its growing business development team. The candidate will focus on identifying opportunities, generating qualified leads, and supporting the sales team across IT solutions and services.

The role involves outbound prospecting, database maintenance, and collaboration with Marketing to drive campaigns and improve lead quality. Fresh graduates with strong communication are welcome.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Commerce, IT, or related field.
• Fresh graduates with strong communication and analytical skills may be considered.
• Prior experience in B2B lead generation, inside sales, business development, telecalling, or digital marketing will be an advantage.

Responsibilities

• Identify and generate B2B leads through LinkedIn, email campaigns, web research, directories and other channels.
• Research potential clients and build a database of prospective contacts.
• Qualify leads based on requirements and potential opportunity; schedule meetings for the sales team.
• Maintain accurate lead records and ensure timely follow-ups to improve conversion.
• Support digital lead generation through email and LinkedIn campaigns; monitor performance.

Skills

Lead generation

Outbound prospecting

Communication

Research

Data mining

Target-driven

Team collaboration

Presentation

Sales support

Analytical thinking

Education

Bachelor's degree in Marketing/Business Administration/Management/Commerce/IT

Tools

CRM tools

LinkedIn Sales Navigator

Email marketing platforms

Lead-generation platforms

MS Excel

Job description

ROX Hi-Tech Limited is looking for a Lead Generation Executive to join our growing business development team. The ideal candidate will be a motivated and target-oriented professional with strong communication, research, and prospecting skills.

The role will focus on identifying potential business opportunities, generating qualified leads, building prospect databases, and supporting the sales team in converting opportunities across our IT solutions and services portfolio.

Key Responsibilities

Lead Generation & Prospecting

• Identify and generate B2B leads through LinkedIn, email campaigns, web research, databases, industry directories, and other relevant channels.
• Research and identify potential clients, decision-makers, and key business contacts across target industries.
• Build, maintain, and regularly update a database of prospective clients.
• Qualify leads based on business requirements, industry, company size, decision-making authority, and potential opportunity.
• Conduct outbound prospecting through calls, emails, LinkedIn, and other communication channels.

Lead Qualification & Sales Support

• Understand the company's IT services and solutions and identify relevant opportunities among prospects.
• Conduct initial conversations with prospects to understand their business requirements.
• Schedule meetings and product/service discussions between qualified prospects and the sales/business development team.
• Maintain accurate records of leads, interactions, follow-ups, and opportunities.
• Ensure timely follow-up with prospects to improve lead conversion.

Digital Lead Generation

• Support the execution of email marketing, LinkedIn campaigns, digital campaigns, and other lead-generation initiatives.
• Work with the marketing team to develop campaigns targeted at specific industries, geographies, and customer segments.
• Monitor campaign performance and identify opportunities to improve lead quality and conversion.
• Track metrics such as leads generated, qualified leads, meetings scheduled, conversion rates, and campaign ROI.

Market & Competitor Research

• Conduct market research to identify new industries, companies, and potential business opportunities.
• Monitor competitor activities, industry trends, and emerging technology requirements.
• Identify new target accounts and decision-makers relevant to the company's business objectives.

Reporting & CRM Management

• Maintain accurate and updated lead information in CRM and internal tracking systems.
• Prepare periodic reports on lead-generation activities, pipeline status, and conversion performance.
• Work closely with the Sales, Business Development, and Marketing teams to ensure smooth lead handover and follow-up.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Commerce, IT, or a related field.
• Fresh graduates with strong communication and analytical skills may be considered.
• Prior experience in B2B lead generation, inside sales, business development, telecalling, or digital marketing will be an advantage.
• Strong written and verbal communication skills.
• Good internet research and data-mining skills.
• Familiarity with LinkedIn, LinkedIn Sales Navigator, CRM tools, email marketing, and lead-generation platforms is preferred.
• Good understanding of MS Excel and reporting.
• Ability to work with targets and meet defined lead-generation KPIs.
• Proactive, persistent, and result-oriented approach.
• Interest in the IT/ITES and technology industry is preferred.