Lead Generation Executive

Xcellence-IT; Surat; On-site; INR 300,000 - 500,000; Full time

Job summary

Xcellence-IT, located in Surat, Gujarat, is hiring an International Lead Generation Executive. The role focuses on identifying business opportunities and engaging potential clients through various outreach methods.

Ideal candidates should have a Bachelor's degree in Business or Marketing and proven experience in lead generation, especially in a B2B context. Proficiency in CRM systems and excellent communication skills are essential.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Proven experience as a Lead Generation Executive or similar role.
• Strong understanding of lead generation strategies, techniques, and tools.

Responsibilities

• Conduct targeted surveys to identify the right business opportunities from prospects.
• Engage in meaningful conversations with key decision-makers and business owners.
• Maintain accurate records of lead generation activities.

Skills

Lead generation strategies

Excellent communication

CRM systems proficiency

B2B lead generation

Sales aptitude

Education

Bachelor's degree in Business, Marketing or related field

Tools

Marketing automation tools

Lead management software

Job description

Xcellence-IT is a global IT solutions company providing innovative, best-in-class consulting, IT solutions and Outsourcing services. Commitment to quality, professional approach and focus on providing exceptional value to our customers are the things that make us special. We provide affordable & innovative solutions for achieving superior business results that not only helps our clients solve given challenges, but also enable them to cut costs, streamline business operations, respond quickly to market opportunities and enhance customer service

Job Description

As an International Lead Generation Executive at Xcellence-IT, you will be responsible for effectively performing outreach to target prospects in defined geographies. Your role will involve conducting targeted surveys to identify the right business opportunities from prospects. You'll demonstrate a strong eye for research, scouting for new prospects, identifying key players in industries, and gathering interest. Engaging in meaningful conversations with key decision-makers and business owners will be a significant part of your responsibilities. You will work closely with the sales and marketing teams, routing qualified meetings to the appropriate sales executives for further development and closure. Your role demands qualities like being a self-starter, a team player, high energy, reliable, and having a strong work ethic.

Responsibilities

Lead Identification and Research

• Effectively perform outreach searches to target prospects in defined geographies.
• Conduct targeted surveys to identify the right business opportunities from prospects.
• Demonstrate a strong eye for research to scout new prospects and identify key players in industries.

Outreach and Engagement

• Initiate contact with leads through email campaigns, cold calls, social media, and other communication channels.
• Craft compelling and tailored messages to capture leads' interest and communicate the value of our products/services.
• Engage in meaningful conversations with key decision-makers and business owners.

Qualification and Nurturing

• Qualify leads based on established criteria and assess their potential as viable opportunities.
• Collaborate with the sales team to ensure a seamless handover of qualified leads for further sales processes.
• Implement lead nurturing strategies to maintain engagement with prospects who are not yet ready to make a purchase.

Collaboration with Sales and Marketing

• Work closely with the sales and marketing teams to align lead generation strategies with overall business goals.
• Provide valuable insights and feedback from lead interactions to improve targeting and messaging strategies.

Reporting and Analysis

• Maintain accurate and up-to-date records of lead generation activities, interactions, and outcomes.
• Generate regular reports on lead generation performance, including metrics such as conversion rates and lead quality.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Proven experience as a Lead Generation Executive or similar role, preferably in an international context.
• Strong understanding of lead generation strategies, techniques, and tools.
• Excellent communication and interpersonal skills.
• Proficiency in using CRM systems and lead management software.
• Self-motivated, proactive, and able to work independently.
• Demonstrated aptitude for technology and sales.
• Strong work ethic, reliability, and willingness to accommodate job timings based on campaign needs.
• Experience in B2B lead generation within the SaaS field.
• Familiarity with marketing automation tools.