Key Accounts Manager - ECOM & QCOM

Parle; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Parle in Bengaluru seeks a results-driven sales professional to manage key accounts, drive topline growth, and strengthen market share through strategic planning and collaborative execution with partner retailers.

The role focuses on JBP development, price and promotion negotiations, supply chain liaison, assortment reviews, ROI improvements, and timely financial hygiene, with a view to sustainable business expansion in the region.

Qualifications

• Deliver topline growth and market share through strategic and tactical plans with assigned accounts.
• Build strong relationships with accounts; intervene to resolve escalations for smooth operations.
• Plan and deliver Joint Business Plan with negotiated terms and account-specific promotions.
• Coordinate forecasting, PO processes, stock allocation to sustain service levels and resolve issues.
• Review assortment quarterly, analyze performance and opportunities.
• Manage spends and interventions to improve ROI for accounts.
• Plan new product launches and develop long-term engagement for accounts.
• Ensure on-time receipt of NDCs, receivables, invoices with accounts team.

Responsibilities

• Revenue & Market share - Deliver topline and market share through strategic and tactical planning with assigned accounts.
• Account Management & Relationship Establish strong relationship with account. Timely intervene and resolve any escalations, issues to ensure smooth and effective business operations
• JBP & other tactical plans Plan and deliver Joint Business plan of assigned accounts with favorably negotiated terms, with account specific initiatives for promotions and other activations to support sales growth. Ensure periodic performance review on business progress.
• Internal stakeholder supply chain and operations liaison – Forecasting, PO process, stock allocation and supplies – sustain benchmarked account serviceability, fill rates, maintain MOP, resolution of customer issues etc.
• Assortment management – Review assortment with account quarterly, plugin gaps against region X category level, analyze performance. Monitor market trends, competitor activities to identify opportunities.
• Profitability management for account – Manage overall spends and devise interventions to improve the ROI of spends
• NPIs and launches - Plan New product launches and develop sustained business through it for the assigned accounts with long term engagement plan. Monitor performances.
• Financial hygiene maintenance - Ensure on time receipt of NDCs, receivables, transaction success, invoice clearance etc. in conjunction with accounts team.

Job description

Role & responsibilities

• 1. Revenue & Market share - Deliver topline and market share through strategic and tactical planning with assigned accounts
• 2. Account Management & Relationship Establish strong relationship with account. Timely intervene and resolve any escalations, issues to ensure smooth and effective business operations
• 3. JBP & other tactical plans Plan and deliver Joint Business plan of assigned accounts with favorably negotiated terms, with account specific initiatives for promotions and other activations to support sales growth. Ensure periodic performance review on business progress.
• 4. Internal stakeholder supply chain and operations liaison – Forecasting, PO process, stock allocation and supplies – sustain benchmarked account serviceability, fill rates, maintain MOP, resolution of customer issues etc.
• 5. Assortment management – Review assortment with account quarterly, plugin gaps against region X category level, analyze performance. Monitor market trends, competitor activities to identify opportunities.
• 6. Profitability management for account – Manage overall spends and devise interventions to improve the ROI of spends
• 7. NPIs and launches - Plan New product launches and develop sustained business through it for the assigned accounts with long term engagement plan. Monitor performances.
• 8. Financial hygiene maintenance - Ensure on time receipt of NDCs, receivables, transaction success, invoice clearance etc. in conjunction with accounts team