Key Roles & Responsibilities
A. Sales Strategy & Revenue Generation
- Develop and implement comprehensive sales strategies aligned with the company's business objectives.
- Drive revenue growth, profitability, and achievement of annual sales targets.
- Prepare short-term and long-term sales plans.
- Identify potential customers, industries, and geographical markets for business expansion.
- Monitor sales performance and take corrective actions to achieve targets.
B. Business Development & New Business Acquisition
- Identify and develop new business opportunities across existing and emerging business verticals.
- Generate new leads through market research, networking, references, and industry connections.
- Explore opportunities for strategic alliances, partnerships, and collaborations.
- Lead business proposals, commercial negotiations, and contract closures.
- Develop new revenue streams and expand the company's customer base.
C. Client Relationship & Key Account Management
- Build and maintain strong relationships with key clients, corporate customers, and business partners.
- Understand client requirements and develop customised business solutions.
- Manage key accounts and ensure customer satisfaction and retention.
- Handle senior-level client negotiations and resolve escalated commercial issues.
D. Market Research & Business Expansion
- Conduct market research to identify industry trends, competitor strategies, and growth opportunities.
- Evaluate new markets and business segments for potential expansion.
- Develop business plans and feasibility assessments for new opportunities.
- Analyse competitor pricing, market positioning, and customer expectations.
E. Team Leadership & Sales Management
- Lead, mentor, and develop the sales and business development team.
- Establish individual and team sales targets.
- Define KRAs and KPIs and regularly review team performance.
- Build a performance-driven sales culture.
- Coordinate with operations, finance, and other departments to ensure smooth business execution.
F. MIS, Budgeting & Performance Monitoring
- Prepare monthly, quarterly, and annual sales forecasts.
- Monitor sales pipeline, conversion ratios, revenue, and profitability.
- Review sales budgets and ensure effective utilisation of resources.
- Submit regular business development and sales performance reports to management.