Head of Influencer Marketing

Taggd; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Taggd, a leading client in the chemical industry, seeks a Head - User / Influencer Marketing with 12+ years of experience to lead a user-centric content strategy across WhatsApp, User Apps and social media. You will manage content formats (videos, reels, static creatives, stories, educational content) and set priorities with Category Teams and BTL Excellence.

You will own a structured content calendar aligned with activation plans, push digital engagement, education, and advocacy, and partner

Responsibilities

• Develop and execute a fresh, user-centric content strategy across WhatsApp, User Apps, and social media platforms.
• Create engaging content in multiple formats (videos, reels, static creatives, user stories, and educational content).
• Define content priorities and communication objectives in collaboration with Category Teams and BTL Excellence.
• Manage a structured content calendar aligned with business and activation plans.
• Drive innovation in digital user marketing to enhance engagement, education, and advocacy.
• Collaborate closely with BTL Excellence, Category Heads, and Digital Marketing teams to ensure a continuous pipeline of impactful content.

Skills

Content strategy

WhatsApp marketing

Social media

Content creation

Job description

Hiring for one of the leading client in chemical industry.

Job Title: Head - User / Influencer Marketing

Exp - 12+ Years

Key Responsibilities:

• Develop and execute a fresh, user-centric content strategy across WhatsApp, User Apps, and social media platforms.
• Create engaging content in multiple formats (videos, reels, static creatives, user stories, and educational content).
• Define content priorities and communication objectives in collaboration with Category Teams and BTL Excellence.
• Manage a structured content calendar aligned with business and activation plans.
• Drive innovation in digital user marketing to enhance engagement, education, and advocacy.
• Collaborate closely with BTL Excellence, Category Heads, and Digital Marketing teams to ensure a continuous pipeline of impactful content.

Expected Outcome:

A stronger, more engaging user marketing ecosystem that improves user education, drives advocacy, and amplifies the impact of digital marketing investments across categorie