Head of Influencer Marketing

Talent Destination; Gurugram District; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Talent Destination is seeking an Influencer Marketing Head to lead high-impact influencer campaigns for global brands. You will build and manage influencer partnerships, drive performance, and develop strategic brand collaborations across a fast-paced environment.

Ideal candidates have 10–14 years in influencer/digital marketing, expertise in influencer ecosystems, and strong negotiation and strategic planning skills to translate objectives into scalable campaigns.

Qualifications

• 10–14 years of relevant experience in influencer marketing and related fields.
• Strong experience in influencer identification, onboarding, relationship management, and campaign execution.
• Proven experience negotiating influencer commercials, rates, contracts, and deliverables.
• Strong understanding of influencer ecosystems, creator content, platforms, and performance marketing.
• Excellent written and verbal communication skills for stakeholder relationships.
• Experience managing relationships with influencers remotely.
• Strong strategic and planning capabilities to translate marketing objectives into campaigns.
• Strong analytical skills to interpret data and derive insights.
• Creative mindset to contribute ideas for brand integration.
• Ability to manage multiple campaigns and priorities in a fast-paced agency environment.

Responsibilities

• Lead the identification, evaluation, and onboarding of relevant influencers for performance-led campaigns.
• Develop influencer strategies by identifying the right creators for brands, audiences, and objectives.
• Drive discussions around product integration, brand storytelling, content formats, and collaborations.
• Manage end-to-end influencer relationships, ensuring quality, timelines, deliverables, and campaign objectives are met.
• Build and nurture long-term relationships with influencers and creator communities aligned with client goals.
• Collaborate with internal teams to negotiate commercials, rates, deliverables, and partnerships.
• Monitor, analyze, and optimize influencer performance against campaign metrics.
• Analyze campaign data to identify trends, opportunities, performance gaps, and insights.
• Lead post-campaign analysis and performance reviews with detailed reports.
• Develop business-driving influencer marketing strategies aligned with client objectives.
• Contribute to future campaign planning by identifying emerging creators and platforms.
• Provide strong creative inputs across campaigns for impactful content.
• Work with cross-functional teams to ensure seamless execution from strategy to reporting.

Skills

Influencer onboarding

Relationship management

Campaign execution

Negotiation

Communication

Strategic planning

Analytics

Creativity

Multi-campaign management

Job description

Employment Type: Full-Time

About the Opportunity

We are hiring an Influencer Marketing Head for a leading marketing organization with a strong global presence, offering an opportunity to lead high-impact influencer marketing initiatives for leading brands.

The role will be responsible for building and managing influencer partnerships, driving campaign performance, developing strategic brand collaborations, and leading the overall influencer marketing function.

Key Responsibilities

• Lead the identification, evaluation, and proactive onboarding of relevant influencers for performance-led campaigns.
• Develop influencer strategies by identifying the right creators for the right brands, audiences, and campaign objectives.
• Drive discussions around product integration, brand storytelling, content formats, and influencer collaborations.
• Manage end-to-end influencer relationships, ensuring quality, timelines, deliverables, and campaign objectives are consistently met.
• Build and nurture long-term relationships with influencers and creator communities aligned with clients' strategic goals.
• Collaborate with internal teams and stakeholders to negotiate commercials, rates, deliverables, and strategic partnerships with influencers.
• Monitor, analyze, and optimize influencer performance against campaign and storefront metrics.
• Analyze campaign data to identify trends, opportunities, performance gaps, and actionable insights.
• Lead post-campaign analysis and performance reviews, developing detailed reports with key insights, recommendations, and strategic improvements.
• Develop business-driving influencer marketing and communication strategies aligned with client objectives.
• Contribute to future campaign planning by identifying emerging creators, platforms, content trends, and new opportunities.
• Provide strong creative inputs across campaigns to ensure impactful, engaging, and brand-aligned influencer content.
• Work closely with cross-functional teams to ensure seamless campaign execution from strategy and creator selection through delivery and reporting.

Ideal Candidate Profile

• 10–14 years of relevant experience in Influencer Marketing, Creator Marketing, Digital Marketing, or a related domain.
• Strong experience in influencer identification, onboarding, relationship management, and campaign execution.
• Proven experience negotiating influencer commercials, rates, contracts, and deliverables.
• Strong understanding of influencer ecosystems, creator content, social media platforms, and performance marketing.
• Excellent written and verbal communication skills with the ability to build strong professional relationships.
• Experience managing and maintaining professional relationships with influencers and stakeholders remotely.
• Strong strategic and planning capabilities, with the ability to translate marketing objectives into structured influencer campaigns.
• Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
• Creative mindset with the ability to contribute ideas that strengthen brand integration and influencer content.
• Ability to manage multiple campaigns, stakeholders, and priorities in a fast‑paced agency environment.
• Strong commercial acumen and negotiation skills.

Why This Opportunity?

• Opportunity to lead high-impact influencer marketing campaigns for leading brands.
• Work closely with senior stakeholders and leading creators across the influencer ecosystem.
• Own strategy, partnerships, performance, and innovation within the influencer marketing function.
• Opportunity to work in a fast-paced, globally connected marketing environment with significant scope for growth.