Influencer Marketing Executive

Ghar Soaps; Pune District; On-site; INR 450,000 - 750,000; Full time

Job summary

Ghar Soaps in Pune, Maharashtra, is seeking a creative Influencer Marketing Executive to manage collaborations across social platforms and drive brand storytelling.

You will identify influencers, negotiate partnerships, craft briefs, monitor campaigns, and collaborate with marketing and creative teams to optimize performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 1–3 years of influencer marketing experience, preferably in an agency or consumer brand.
• Strong understanding of influencer platforms, content styles, and audience demographics.
• Excellent communication, negotiation, and relationship-building skills.
• Familiarity with performance metrics like reach, engagement, and ROI.
• Creative mindset with attention to detail and problem-solving.

Responsibilities

• Identify and onboard relevant influencers across platforms.
• Manage end-to-end influencer outreach, negotiation, and coordination.
• Draft briefs and guidelines; ensure content aligns with brand objectives.
• Coordinate deliveries, approvals, and posting schedules.
• Track campaigns, gather insights, and prepare reports.
• Collaborate with marketing, creative, and product teams.
• Maintain dashboards and influencer performance metrics.
• Monitor industry trends and creator landscape.

Skills

Influencer marketing

Communication

Negotiation

Relationship building

Data analytics

Project management

Budgeting

Education

Bachelor's degree in Marketing/Communications/Media

Job description

About the Role:

We are looking for a creative and proactive Influencer Marketing Executive to manage and execute influencer collaborations across platforms. The ideal candidate will have prior experience working in marketing agencies and handling influencer partnerships, with strong communication skills and an understanding of the digital creator ecosystem.

Key Responsibilities:

• Identify, shortlist, and onboard relevant influencers across Instagram, YouTube, and other platforms.
• Manage end-to-end influencer outreach, negotiation, and coordination.
• Draft briefs, share guidelines, and ensure influencers deliver content in line with brand objectives. Maintain strong relationships with influencers, agencies, and creator managers.
• Coordinate timely deliveries, approvals, and posting schedules.
• Track campaign performance, gather insights, and prepare detailed campaign reports.
• Collaborate with internal teams (marketing, creative, product) to align influencer content with brand messaging.
• Handle barter and paid collaborations, ensuring budget efficiency.
• Maintain and update dashboards, databases, and influencer performance metrics.
• Monitor industry trends, competitor campaigns, and emerging creators.

Requirements:

• Bachelor's degree in Marketing, Communications, Media, or related field.
• 1-3 years of experience working in influencer marketing, preferably within a marketing agency or consumer brand.
• Good understanding of influencer platforms, content styles, and audience demographics.
• Strong communication, negotiation, and relationship-building skills.
• Basic understanding of performance metrics such as reach, engagement, and ROI.
• Creative mindset with attention to detail and a problem-solving attitude.