Senior Influencer Marketing Executive

Pintola; Ahmedabad District; On-site; INR 446,000 - 781,000; Full time

Job summary

Pintola in Ahmedabad, India, seeks a proactive Influencer Marketing Executive to plan and manage brand influencer campaigns across platforms. You will identify influencers, manage relationships with agents, and ensure content meets brand guidelines and objectives.

The ideal candidate has 1.5+ years in influencer marketing or digital marketing, strong English and Hindi communication, and excellent organization to handle multiple campaigns under tight deadlines.

Qualifications

• 1.5+ years of influencer marketing, social media, or digital marketing experience.
• Excellent written and verbal communication in English and Hindi.
• Strong organizational skills with ability to manage multiple campaigns.
• Familiarity with performance metrics (Reach, Engagement, Views, CPM).

Responsibilities

• Identify and vet suitable micro and macro-influencers across platforms.
• Build relationships with influencers and agents/managers.
• Plan and execute end-to-end influencer campaigns meeting brand guidelines.
• Negotiate terms and manage campaign tracking and reporting.

Skills

Influencer Marketing

Social Media

Communication

Organization

Negotiation

Campaign Tracking

Job description

We are seeking a proactive and results-oriented Influencer Marketing Executive to manage and execute our brand's influencer campaigns. The ideal candidate will have hands-on experience in the creator economy, exceptional negotiation skills, and a keen eye for emerging trends.

Key Responsibilities

• Identification & Vetting: Research, identify, and vet suitable micro and macro-influencers across various platforms (Instagram, YouTube, etc.) whose audience aligns with brand goals.
• Relationship Management: Build and maintain strong, positive relationships with influencers and their agents/managers.
• Campaign Execution: Plan and execute end-to-end influencer campaigns, ensuring timely delivery of content that meets all brand guidelines and objectives.

2. Negotiation & Campaign Tracking:

• High-Level Negotiation: Utilize strong negotiation skills to secure the best possible terms (rate, deliverables, rights) for both paid and barter collaborations, adhering strictly to budget.
• Tracking & Reporting: Maintain detailed tracking sheets for all campaign elements, including contracts, payment status, content live dates, and performance metrics.
• Content Approval: Manage the content approval process, providing constructive feedback to ensure compliance and quality before publication.

3. Market Knowledge & Trend Analysis:

• Social Media Fluency: Possess a working knowledge of major social media platforms, their content formats (Reels, Shorts, Carousels, Stories), and best practices.
• Trend Spotting: Proactively track and report on the latest social media trends, viral content, and algorithm updates to keep our brand strategy fresh and effective.
• Competitive Analysis: Monitor competitor influencer activity and recommend strategies to gain an edge.

Required Skills & Qualifications

• Experience: Minimum 1.5 year of proven experience in an Influencer Marketing, Social Media, or Digital Marketing role.
• Communication: Excellent written and verbal communication skills in both English and Hindi is mandatory.
• Organization: Highly organized with an ability to manage multiple campaigns simultaneously under tight deadlines.
• Basic Social Media Knowledge: Familiarity with performance metrics (Reach, Engagement, Views, CPM).