Social Media Executive - Influencer & Content

Origin Nutrition; Chennai District; On-site; INR 360,000 - 480,000; Full time

Job summary

Origin Nutrition is seeking a creative Social Media Executive - Influencer & Content to drive influencer collaborations and compelling content across Instagram, YouTube, and other platforms. You will coordinate campaigns, craft captions and reels, and support overall digital marketing strategies.

You will identify influencers, build relationships, negotiate deliverables, and monitor campaign performance, while staying on top of social media trends and working with Creative, Marketing and

Qualifications

• 1–3 years of experience in Influencer Marketing or social media roles.
• Good understanding of Instagram, YouTube and other platforms.
• Strong communication and negotiation skills.
• Ability to coordinate multiple campaigns and meet deadlines.
• Familiarity with influencer marketing tools is a plus.

Responsibilities

• Identify and research relevant influencers and content creators across Instagram, YouTube and other social media platforms.
• Build and maintain strong relationships with influencers and creators.
• Coordinate with influencers for campaigns, collaborations, product promotions and content deliverables.
• Negotiate commercials, deliverables, timelines and campaign requirements with influencers.
• Manage influencer campaigns from planning to execution and reporting.
• Track influencer content, reach, engagement and campaign performance.
• Support the planning and execution of social media campaigns and marketing activities.
• Assist in developing creative content ideas, captions, reels and social media posts.
• Monitor social media trends, competitor activities and emerging content formats.
• Coordinate with internal teams such as Creative, Marketing and E-commerce for campaign execution.
• Maintain influencer databases, campaign trackers and performance reports.
• Analyse campaign performance and share insights for improving future campaigns.
• Stay updated with the latest Instagram, YouTube and social media trends.

Skills

Influencer Marketing

Social Media Marketing

Content Creation

Campaign Coordination

Negotiation

Communication

Analytics Reporting

Trend Analysis

Job description

We are looking for a creative and proactive Social Media Executive - Influencer & Content to support our social media and influencer marketing activities. The role will involve identifying and coordinating with influencers, managing influencer campaigns, creating social media content, and supporting the overall digital marketing strategy.

Key Responsibilities:

• Identify and research relevant influencers and content creators across Instagram, YouTube and other social media platforms.
• Build and maintain strong relationships with influencers and creators.
• Coordinate with influencers for campaigns, collaborations, product promotions and content deliverables.
• Negotiate commercials, deliverables, timelines and campaign requirements with influencers.
• Manage influencer campaigns from planning to execution and reporting.
• Track influencer content, reach, engagement and campaign performance.
• Support the planning and execution of social media campaigns and marketing activities.
• Assist in developing creative content ideas, captions, reels and social media posts.
• Monitor social media trends, competitor activities and emerging content formats.
• Coordinate with internal teams such as Creative, Marketing and E-commerce for campaign execution.
• Maintain influencer databases, campaign trackers and performance reports.
• Analyse campaign performance and share insights for improving future campaigns.
• Stay updated with the latest Instagram, YouTube and social media trends.

Required Skills:

1–3 years of relevant experience in Influencer Marketing, Social Media Marketing, Digital Marketing or related roles.

• Good understanding of Instagram, YouTube and social media platforms.
• Strong interest in Influencer Marketing and Digital Marketing.
• Good communication and negotiation skills.
• Strong coordination and relationship-management skills.
• Creative mindset with an understanding of social media content.
• Good analytical and reporting skills.
• Ability to manage multiple campaigns and deadlines.
• Knowledge of social media analytics and influencer marketing tools is an added advantage.

Preferred Candidate:

A candidate who is creative, has good communication and coordination skills, is comfortable working with influencers and content creators, and has a strong interest in Influencer Marketing, Social Media and Marketing Campaigns.