Influencer Marketing Manager

DigiRecruitx; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

DigiRecruitx in Mumbai is seeking an experienced Influencer Marketing Manager to lead influencer partnerships and drive brand visibility through high-impact collaborations. You will own influencer strategy, manage end-to-end campaigns, and mentor a team to deliver measurable results.

The role involves building long-term relationships with creators, negotiating terms, coordinating with creative and sales teams, and ensuring campaigns run on time, on budget, and in line with brand guidelines.

Qualifications

• 3–6+ years of experience in influencer marketing or digital marketing
• Strong understanding of influencer ecosystems and social media platforms
• Excellent communication, negotiation, and relationship-building skills
• Experience managing teams and large-scale influencer campaigns
• Creative thinker with strong analytical and organizational abilities
• Ability to multitask and perform effectively in a fast-paced environment

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Identify new trends, platforms, and growth opportunities to scale campaigns effectively.
• Build and maintain long-term relationships with influencers, creators, and agencies.
• Plan, execute, and oversee influencer campaigns across platforms such as Instagram and YouTube.
• Negotiate pricing, deliverables, usage rights, and long-term contracts with influencers.
• Manage and mentor influencer marketing executives or coordinators.
• Create clear and high-quality creative briefs for influencers.
• Oversee dispatch of PR kits and campaign materials.
• Track, analyze, and report influencer campaign performance; share insights for optimization.

Skills

Influencer marketing

Digital marketing

Relationship management

Negotiation

Team leadership

Analytics

Multitasking

Job description

About the Role

We are looking for an experienced and strategic Influencer Marketing Manager to lead influencer partnerships and drive brand visibility through high-impact collaborations. This role involves owning influencer strategy, managing end-to-end campaigns, mentoring a team, and ensuring measurable outcomes across platforms.

Key Responsibilities

Strategy & Planning

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Identify new trends, platforms, and growth opportunities to scale campaigns effectively.

Influencer Relationship Management

• Build and maintain long-term relationships with influencers, creators, and agencies.
• Evaluate, onboard, and manage influencers based on relevance, reach, and performance metrics.

Campaign Execution (End-to-End)

• Plan, execute, and oversee influencer campaigns across platforms such as Instagram and YouTube.
• Ensure campaigns are delivered on time, within budget, and aligned with brand guidelines.

Negotiation & Coordination

• Negotiate pricing, deliverables, usage rights, and long-term contracts with influencers.
• Coordinate with internal teams including creative, logistics, and sales for smooth execution.

Team Leadership

• Manage and mentor influencer marketing executives or coordinators.
• Assign tasks, monitor performance, and ensure efficient workflows.

Content & Briefing

• Create clear and high-quality creative briefs for influencers.
• Review influencer content, suggest revisions, and manage approval processes.

Logistics & Deliverables

• Oversee dispatch of PR kits and campaign materials.
• Ensure tracking and timely delivery for content creation.

Performance Monitoring & Reporting

• Track, analyze, and report influencer campaign performance.
• Share insights and recommendations to optimize future campaigns.
• Maintain a structured database of influencer costs, performance, and ROI.

Requirements

• 3–6+ years of experience in influencer marketing or digital marketing.
• Strong understanding of influencer ecosystems and social media platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Experience managing teams and large-scale influencer campaigns.
• Creative thinker with strong analytical and organizational abilities.
• Ability to multitask and perform effectively in a fast-paced environment.

CTC: Competitive Salary(Decent hike on Current CTC)