Influencer Marketing

Wakefit; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Wakefit is seeking an Influencer Marketing Lead to own end-to-end influencer campaigns across Instagram, YouTube and more. You will build creator relationships, craft strategic briefs, and coordinate with clients, agencies and internal teams to deliver impactful brand collaborations.

The ideal candidate has hands-on experience in influencer marketing, a deep understanding of the creator ecosystem, excellent communication, and the ability to manage multiple campaigns with strong analytical

Qualifications

• Hands-on experience in influencer campaigns.
• 2-4 years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Social Media or Account Management.
• Strong understanding of social media platforms and the influencer/creator ecosystem.
• Excellent communication, negotiation and stakeholder management skills.
• Strong creative and strategic thinking.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Good analytical skills with the ability to interpret campaign performance data.

Responsibilities

• Plan and execute end-to-end influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
• Identify, evaluate and onboard relevant influencers and creators based on campaign objectives and target audiences.
• Develop campaign concepts, creative briefs and influencer communication.
• Manage creator relationships, negotiations, deliverables and timelines.
• Coordinate with influencers, clients, agencies and internal teams to ensure smooth campaign execution.
• Oversee content production, shoots, approvals and revisions.
• Track campaign deliverables, engagement, reach, views and other performance metrics.
• Analyse campaign performance and prepare reports with actionable insights.
• Build and maintain long-term relationships with key influencers and creators.
• Identify new creators, content trends and opportunities to strengthen brand visibility.
• Support account growth and contribute to repeat campaigns and revenue generation.
• Mentor junior team members and ensure timely and high-quality campaign delivery.

Skills

Influencer marketing

Social media

Campaign management

Negotiation

Analytics

Stakeholder management

Job description

We are looking for an Influencer Marketing Lead to manage end-to-end influencer campaigns, build strong creator relationships, and drive impactful brand collaborations. The role requires a mix of creator management, campaign strategy, client coordination, creative thinking, and performance tracking.

The ideal candidate should have hands-on experience managing influencer campaigns and a strong understanding of social media, content creation, and the creator ecosystem.

• Plan and execute end-to-end influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
• Identify, evaluate and onboard relevant influencers and creators based on campaign objectives and target audiences.
• Develop campaign concepts, creative briefs and influencer communication.
• Manage creator relationships, negotiations, deliverables and timelines.
• Coordinate with influencers, clients, agencies and internal teams to ensure smooth campaign execution.
• Oversee content production, shoots, approvals and revisions.
• Track campaign deliverables, engagement, reach, views and other performance metrics.
• Analyse campaign performance and prepare reports with actionable insights.
• Build and maintain long-term relationships with key influencers and creators.
• Identify new creators, content trends and opportunities to strengthen brand visibility.
• Support account growth and contribute to repeat campaigns and revenue generation.
• Mentor junior team members and ensure timely and high-quality campaign delivery.

Who We're Looking For

• 2-4 years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Social Media or Account Management.
• Hands-on experience managing influencer campaigns from briefing to execution and reporting.
• Strong understanding of social media platforms and the influencer/creator ecosystem.
• Excellent communication, negotiation and stakeholder management skills.
• Strong creative and strategic thinking.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Good analytical skills with the ability to interpret campaign performance data.
• Experience working with brands, agencies or influencer marketing platforms will be an advantage.