Influencer Marketing Specialist

Cureskin; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Cureskin is seeking a digitally savvy marketing professional to lead influencer marketing efforts in Mumbai. You will develop and execute influencer campaigns, create content plans, and manage day-to-day activities with a strong emphasis on ROI and engagement metrics.

The role requires 2–3 years in influencer marketing, a Marketing degree, and proven outreach experience. Excellent communication, organization, and relationship-building skills are essential for success.

Qualifications

• 2–3 years of experience in influencer/ social media marketing.
• Bachelor's degree in Marketing or related field.
• Proven outreach campaign experience and results.
• Strong knowledge of social media marketing trends and platforms.
• Excellent verbal and written communication skills.
• Well-organized with strong time and project management.

Responsibilities

• Develop, implement, and manage influencer marketing strategy.
• Create content-driven plans and influencer calendars.
• Coordinate with influencers and craft promotional content.
• Ideate creative text, image, and video content.
• Manage day-to-day influencer activities and reports.
• Track revenue and engagement via attribution tools.
• Grow influencer network and maintain relationships.
• Identify potential influencers to build a talent pipeline.
• Manage ongoing influencer/brand ambassador programs.

Skills

Influencer marketing

Content ideation

Campaign management

Communication

Time management

Education

Bachelor's degree in Marketing

Job description

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns. If you are a team player who displays a positive, professional attitude at all times and know the influencer world, then you are the person we are looking for.

Responsibilities

• Developing, implementing, and managing Influencer Marketing strategy
• Developing effective content-driven plans, including development of influencer marketing calendar
• Coordinating with influencers and craft custom promotional content by understanding their marketing style.
• Ideate creative content (text, image, and video)
• Day to day account management, including the review of influencer trackers, reports, recaps,
• Track daily revenue and engagement through attribution platform and internal tools
• Initiate, collaborate groom the influencer community including reaching out to new influencers, activating existing influencers, and build and maintain a strong relationship
• Research, locate, and engage potential influencers across all channels to build a pipeline of talent
• Managing on-going influencer/brand ambassador programs
• Engaging with top micro-influencers operating in India across regions/sectors/platforms
• Generating recap materials post-campaign execution to measure and evaluate the value, including ROI and performance metrics

Requirements

• Experience- 2-3 years
• Bachelor's degree in Marketing
• Proven track record in outreach campaign strategies
• In-depth knowledge of the social media marketing industry
• Impeccable verbal and written communication skills
• Well-organized with great time management & project management skills
• Excellent interpersonal and relationship-building skills