Influencer Marketing Manager

PeopleStrong; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

PeopleStrong is seeking a dynamic leader to head User Marketing & Influencer Marketing for key business categories. You will own end-to-end influencer programs, user social media platforms, content creation, digital amplification, and MarTech-driven dissemination of user-focused marketing initiatives.

In this role, you will develop and execute influencer strategies, onboard creators, manage content calendars, and track ROI.

Qualifications

• 8+ years of experience in influencer marketing, content marketing, and social media marketing.
• Strong understanding of content creation, creator partnerships, and digital growth.
• Data-driven tracking of campaign performance and ROI.
• Excellent stakeholder and agency management skills.

Responsibilities

• Develop and execute influencer marketing strategies.
• Identify, onboard and manage influencers/creators.
• Manage user-focused social media handles and content calendars.
• Create engaging short-form video and static content.
• Drive content amplification and performance tracking.
• Leverage MarTech platforms for user engagement and communication.
• Collaborate with agencies, content creators, category and sales teams.
• Use innovative approaches as platforms algorithms evolve.

Skills

Influencer Marketing

Content Marketing

Social Media Marketing

Data-driven Marketing

Stakeholder Management

Tools

MarTech platforms

Job description

We are looking for a dynamic professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.

Key Responsibilities

• Develop and execute influencer marketing strategies
• Identify, onboard and manage influencers/creators
• Manage user-focused social media handles and content calendars
• Create engaging short-form video and static content
• Drive content amplification and performance tracking
• Leverage MarTech platforms for user engagement and communication
• Collaborate with agencies, content creators, category and sales teams
• Use innovative approaches as platforms algorithms evolve

Ideal Candidate

• 8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.
• Strong understanding of content creation, creator partnerships, and digital growth
• Data-driven experience of tracking campaign performance and ROI
• Excellent stakeholder and agency management skills

Hiring for one of the leading client in chemical Industry.